BS

Brian Shell

LinkedIn
Director of IT at Jack Frost Design
Email
Email **************
Phone
Phone Number **************
Company
Current Company Jack Frost Design
Location
Location Sacramento, CA , United States
lightning_bolt Market Research

Professional Overview


DJ Williams currently serves as the Chief Business Officer (CBO) at Spresso.AI, a New York-based SaaS company specializing in AI-powered pricing optimization solutions for retailers. Holding this executive role since at least January 2025, DJ Williams brings a comprehensive leadership profile marked by expertise in business development, operations, and strategic management across various industries.

Educational Background


DJ Williams earned a Bachelor of Science degree from Brown University (1999–2003), providing a strong academic foundation that supports his extensive career in business and technology-driven enterprises.

Career Experience and Leadership Roles


  • At Spresso.AI, DJ Williams oversees critical business functions relevant to scaling AI-driven analytics platforms that help retail clients optimize SKU-level profitability via real-time dynamic pricing strategies.

  • Previously, DJ held executive and advisory roles including:

  • Chief Business Development Officer at Boxed, a major online wholesale retailer, which demonstrates his capacity to drive growth and partnerships within e-commerce and retail sectors.

  • Advisor at SeatCash, indicating involvement in fintech or payments advisory functions.

  • Co-Founder and CEO of Squad (2024), showcasing entrepreneurial leadership in building startups.

  • Chief Operating Officer and Chairman at Common Enemy, reflecting operational leadership and governance experience.

  • Senior Vice President of Operations and Strategy at Wonder, emphasizing his proficiency in operational scaling and strategic planning.


This diverse portfolio reflects his ability to operate at the intersection of business strategy, operations, and technology innovation.

Key Skills and Competencies


  • Business Development and Growth Strategy

  • Financial Services and Vendor Management

  • Operational Leadership and Organizational Strategy

  • Entrepreneurship and Startup Growth

  • AI, Machine Learning, and Advanced Analytics Application in Retail


Company Context: Spresso.AI


Spresso.AI offers a modular SaaS platform that leverages machine learning, advanced analytics, and AI to empower retailers with actionable insights. The platform’s core differentiator, Price Optimization, enables clients to:
  • Increase SKU-level profitability without sacrificing conversion rates.

  • Utilize first-party consumer data to drive pricing decisions, focusing on customer willingness to pay rather than competitor pricing alone.

  • Execute real-time dynamic pricing that automatically directs site traffic toward top-performing price points.


Founded in 2023, Spresso.AI is a young company with a headcount of 11-50 employees and is oriented towards democratizing complex analytics for diverse retail clients. Its recent product launch includes a Pricing Intelligence app in the BigCommerce marketplace, positioning Spresso.AI to expand its footprint in e-commerce platforms.

Geographic and Network Footprint


  • DJ Williams is based in New York, NY, a strategic hub for technology and retail innovation.

  • He maintains a substantial professional network, with over 500 LinkedIn connections.

  • He has held board-level positions in philanthropic and community organizations such as The Child Center of New York and the SoHo Broadway Initiative, highlighting engagement with economic empowerment and community development efforts.


Organizational Positioning


  • Within Spresso.AI, DJ Williams does not have direct reports, indicating a role focused on cross-functional leadership, external partnerships, and strategic business initiatives rather than direct team management.

  • Collaborates with other senior leaders including CEO Jared Yaman and senior product and engineering staff.





This profile illustrates DJ Williams as a seasoned business executive with deep operational and strategic expertise in AI-enabled retail analytics, driving Spresso.AI's market positioning, business growth, and technological integration. His background in scaling startups and managing business development in retail tech environments provides significant insights into decision-making priorities, such as leveraging data-driven innovation and consumer-centric pricing models.
live_help_icon Frequently Asked Questions about Brian Shell
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What company does Brian Shell work for Jack Frost Design? Brian Shell works for Jack Frost Design
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What is Brian Shell's email address? Brian Shell's email address is **********
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What is Brian Shell's role at Jack Frost Design? Brian Shell's role at Jack Frost Design is Director of IT
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