Dominic Atkinson
Co-founder, DIG Insights
Toronto, Ontario, Canada
Professional Overview
Dominic Atkinson is the Co-founder of DIG Insights, a leading data-driven market research and consulting firm based in Toronto. With over 20 years of industry experience, Dominic has established himself as an expert in brand management, consumer insights, and strategic decision-making. In his current role, he is responsible for driving the company's overall vision, overseeing key client engagements, and fostering a culture of innovation and collaboration.
Experience Summary
Current Role
As Co-founder of DIG Insights, Dominic is responsible for setting the strategic direction of the company and ensuring its continued growth and success. He works closely with the leadership team to identify new market opportunities, develop innovative research methodologies, and deliver impactful insights that empower clients to make informed business decisions. Under Dominic's guidance, DIG Insights has become a trusted partner to leading organizations across various industries, helping them navigate complex challenges and achieve their strategic objectives.
Career Progression
Prior to co-founding DIG Insights in 2010, Dominic held several notable roles in the industry. He served as a Senior Research Consultant at Canadian Tire, where he played a pivotal role in driving brand strategy and consumer insights. Dominic also gained valuable experience in brand management at Ford Motor Company, where he honed his skills in product marketing and customer segmentation. Earlier in his career, he held a summer internship at Royal LePage and worked as a Research Associate at Maritz Thompson Lightstone, further developing his expertise in market research and data analysis.
Academic Background
Dominic holds a Bachelor of Commerce degree from the University of Toronto, where he specialized in Marketing and Management. During his time at the university, he was recognized for his academic excellence and leadership skills, earning several awards and honors.
Areas of Expertise
- Brand management and strategy
- Consumer insights and market research
- Data-driven decision making
- Strategic planning and execution
- Cross-functional team leadership
Professional Impact
Under Dominic's leadership, DIG Insights has become a recognized industry leader, delivering impactful research and consulting services to a diverse portfolio of clients. He has spearheaded several high-profile projects, including a comprehensive brand repositioning study for a leading retailer and a groundbreaking consumer segmentation analysis for a major automotive manufacturer. Dominic's contributions have helped clients drive significant business growth, improve customer experiences, and maintain a competitive edge in their respective markets.
Conclusion
With his extensive industry experience, strategic vision, and commitment to delivering excellence, Dominic Atkinson continues to drive innovation and success at DIG Insights. As the co-founder of this dynamic and forward-thinking organization, he is poised to lead the company to new heights and continue making a lasting impact on the market research and consulting landscape.
