Dominica Burnett

Director, Americas Marketing

Professional Overview
Dominica Burnett is an accomplished marketing leader with over 15 years of experience driving strategic growth and brand development within the cosmetics and beauty industry. As the Director of Americas Marketing at Sol de Janeiro, she leverages her deep expertise in consumer insights, omni-channel marketing, and brand strategy to strengthen the company's presence and market share across the Americas region.

Experience Summary

Current Role
As the Director of Americas Marketing at Sol de Janeiro, Dominica is responsible for leading the development and execution of comprehensive marketing campaigns that align with the company's overarching business objectives. She oversees a talented team of marketing professionals to ensure the successful launch of new product lines, enhance brand positioning, and drive customer engagement across digital and offline channels. Under her leadership, Sol de Janeiro has seen a 23% increase in year-over-year revenue within the Americas region.

Career Progression
Prior to her current role, Dominica held various marketing leadership positions at leading cosmetics brands, including NARS Cosmetics and BUXOM Cosmetics. As the Director of US Marketing at NARS Cosmetics, she spearheaded the brand's successful expansion into new retail channels, resulting in a 17% increase in market share. Earlier in her career, Dominica gained valuable experience in business intelligence and merchandising at Coty, where she honed her data-driven approach to decision-making and consumer insights.

Academic Background
Dominica holds a Bachelor of Business Administration degree in Marketing from the University of Georgia, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise

• Strategic marketing and brand management

• Omni-channel campaign development and execution

• Consumer insights and data-driven decision making

• New product launch and growth strategy

• Team leadership and cross-functional collaboration

Professional Impact
Throughout her career, Dominica has demonstrated a track record of driving measurable results and elevating brand performance. She has been instrumental in the successful launch of several innovative product lines, leading to increased market share and brand recognition. Dominica's ability to translate customer insights into impactful marketing strategies has earned her recognition as a respected industry thought leader.

Conclusion
With her versatile marketing expertise, strong leadership skills, and passion for the beauty industry, Dominica Burnett is poised to continue making significant contributions to the growth and success of Sol de Janeiro. As she navigates the evolving market dynamics, her strategic vision and data-driven approach will undoubtedly position the company for continued expansion and market leadership.