Dominick Lisi
Vice President Global Brand Marketing
Professional Overview
Dominick Lisi is an accomplished marketing executive with over a decade of experience in the consumer products industry. He specializes in global brand strategy, marketing campaign development, and driving revenue growth for iconic toy and entertainment brands.
Experience Summary
Current Role
As the Vice President of Global Brand Marketing at MGA Entertainment, Dominick is responsible for leading the brand strategy and marketing initiatives for the company's portfolio of popular toy lines and entertainment properties. He oversees cross-functional teams to develop and execute impactful campaigns that resonate with consumers worldwide, contributing to the ongoing success and expansion of MGA's global brand presence.
Career Progression
Prior to his current role, Dominick held progressive marketing leadership positions at industry-leading companies such as Mattel, Inc. and Spin Master Corp. As the Director of Global Brand Marketing at Mattel, he spearheaded the revitalization of several core toy brands, driving double-digit sales growth through innovative campaigns and strategic partnerships. Earlier in his career, Dominick served as a Senior Manager and Manager in Mattel's Global Brand Marketing team, where he honed his skills in brand management, marketing strategy, and global product launches.
Academic Background
Dominick holds a Bachelor of Science degree in Marketing from the University of Southern California, where he graduated cum laude. His academic focus on consumer behavior and strategic brand management has proven invaluable in his professional career.
Areas of Expertise
- Global brand strategy and marketing
- Integrated marketing campaign development
- Consumer insights and market research
- Cross-functional team leadership and collaboration
- Driving revenue growth and brand expansion
Professional Impact
Throughout his career, Dominick has made significant contributions to the success of leading toy and entertainment brands. At Mattel, he spearheaded the revitalization of the iconic Barbie brand, developing a new global marketing campaign that increased sales by 15% and drove a surge in brand engagement among target consumers. In his current role at MGA Entertainment, Dominick has been instrumental in the successful launch of several new product lines, including the highly popular LOL Surprise! and Rainbow High franchises, which have expanded the company's global footprint and captured the imagination of children worldwide.
Conclusion
Dominick Lisi is a dynamic marketing leader with a proven track record of driving growth and innovation for leading consumer brands. With his strategic mindset, data-driven decision-making, and cross-functional leadership expertise, he is well-positioned to continue making a lasting impact in the toy and entertainment industry.
