Don Skillington
CMO Group Leader, EMC | Ireland
Professional Overview
Don Skillington is an experienced marketing executive with a proven track record of driving growth and innovation in the technology industry. As the CMO Group Leader at EMC, he oversees a team of marketing professionals responsible for developing and executing integrated marketing strategies that support the company's business objectives.
Experience Summary
Current Role
Don has served as the CMO Group Leader at EMC since 2016. In this role, he is responsible for leading the company's global marketing efforts, including brand management, product marketing, digital marketing, and customer engagement. Under his guidance, the marketing team has achieved significant milestones, such as increasing brand awareness, driving lead generation, and improving customer retention.
Career Progression
Prior to his current position, Don held various marketing leadership roles at prominent technology companies. He spent 8 years at Intel Corporation, where he served as the Senior Marketing Manager, spearheading successful product launches and digital marketing campaigns. Before that, he worked at Hewlett-Packard as a Marketing Specialist, contributing to the company's marketing strategy and execution.
Academic Background
Don holds a Bachelor of Business Administration from the University of Dublin, where he graduated with honors. He also completed a Master of Business Administration (MBA) program at the same university, further strengthening his strategic and analytical skills.
Areas of Expertise
- Integrated marketing strategy development
- Brand management and positioning
- Digital marketing and lead generation
- Customer engagement and retention
- Technology industry knowledge
Professional Impact
Under Don's leadership, the EMC marketing team has achieved impressive results, including a 25% increase in brand awareness and a 20% improvement in lead conversion rates. Additionally, he has been recognized for his contributions to the industry, having been invited to speak at several marketing conferences and events.
Conclusion
With his extensive experience in the technology industry and proven expertise in marketing strategy and execution, Don Skillington is a valuable asset to EMC. As the CMO Group Leader, he continues to drive innovation and growth, positioning the company as a leader in the competitive technology landscape.
