DC

Donna Crossland

Chief Operating Officer

Donna Crossland – Chief Operating Officer, Brand Creations Group



Professional Overview



Donna Crossland serves as the Chief Operating Officer (COO) at Brand Creations Group, bringing over 20 years of leadership experience in multi-channel marketing, management, and direct sales operations. Her expertise includes creating and executing successful direct-to-consumer (DTC) campaigns, content production across TV, print, and digital platforms, media buying, public relations (PR), and comprehensive management of broadcast channels.

Career Achievements and Key Roles



1. Leadership and Strategic Management:
  • Over 20 years of leadership experience in multi-channel environments.

  • Demonstrated ability in forecast planning, channel acquisition, and content delivery.

  • Proven track record in driving revenue growth through strategic initiatives and campaigns.


2. Industry Recognition:
  • Direct involvement with successful brands like Nutribullet, leading it to become the top liquidizer brand in the UK market.

  • Collected the Blender of the Year Award for the Nutribullet 900 Series at the Expert Reviews Home Product Awards.


3. Role at High Street TV:
  • Prior to joining Brand Creations Group, Donna held a significant role at High Street TV, emphasizing her capabilities in direct response television (DRTV) marketing.

  • Instrumental in launching innovative products like the FITT CUBE, alongside running influential campaigns across TV and digital platforms.


Notable Campaigns and Initiatives



  • Nutribullet Campaign: Donna played a vital role in crafting partnerships and driving the Nutribullet brand to its market-leading position. Recent campaigns involved prominent brand ambassadors and significant media coverage.

  • Tupperware Partnership: Successfully integrated the global Tupperware brand into the UK market through a strategic partnership with Tesco, enhancing its retail presence.

  • Carbon Neutral Initiatives: Actively involved in sustainability efforts at High Street TV by leading carbon offset projects, underlining her commitment to corporate social responsibility (CSR).


Professional Background



  • High Street TV: Spent 14 years at High Street TV, climbing the ranks to become a pivotal figure in its multi-channel retail success.

  • Brand Creations Group: Joined as COO, bringing her extensive experience in DRTV to oversee and drive the company's operations and growth strategies.


Public Recognition and Media



  • Prominent presence on LinkedIn, where she frequently shares updates on partnerships, awards, and industry insights.

  • Recognized for her contributions to impactful marketing strategies and product launches, including the highly successful Rakuten TV channels launch.


Educational and Professional Development



  • Completed advanced training like the TV Masters course from Thinkbox, showcasing her dedication to continuous learning and staying at the forefront of TV advertising trends.


Engagement and Team Leadership



  • Donna is noted for her strategic thinking and hands-on approach, fostering strong team dynamics and leading high-performing teams towards achieving significant milestones.

  • Regularly highlights her team's achievements and promotes open positions to attract talent to her dynamic team.


Key Competencies



  • Multi-Channel Marketing: Extensive experience across TV, digital, and print media.

  • Direct Sales Operations: Expertise in driving sales through innovative direct response models.

  • Content Production: Proficient in producing engaging content for various platforms.

  • Team Leadership: Strong track record in team management and professional development.

  • Strategic Planning: Adept at long-term planning and execution of marketing strategies.


Contact Information



  • Donna Crossland is reachable through her LinkedIn profile for professional inquiries and networking opportunities:



By integrating consistent innovation and strategic foresight, Donna Crossland continues to shape the success trajectory at Brand Creations Group, driving impactful market presence and business growth.