Doreen Fiorelli, Chief Marketing Officer
Professional Overview
Doreen Fiorelli is an accomplished Chief Marketing Officer with extensive experience driving strategic marketing initiatives in the legal industry. She is adept at leveraging data-driven insights to develop and execute effective marketing campaigns that enhance brand visibility, generate qualified leads, and support business growth objectives.
Experience Summary
Current Role
As the Chief Marketing Officer at Becker & Poliakoff, P.A. since 2017, Doreen is responsible for overseeing the firm's comprehensive marketing strategy. She leads a team of marketing professionals to develop and implement innovative marketing programs that elevate the firm's reputation and position it as a thought leader in its areas of practice. Under Doreen's leadership, the firm has experienced a significant increase in website traffic, social media engagement, and client acquisition.
Career Progression
Prior to her current role, Doreen held various marketing leadership positions at prominent law firms, including Regional Marketing Manager at Arnold & Porter, Director of Marketing at Mound Cotton Wollan & Greengrass, Zetlin & De Chiara LLP, Chadbourne & Parke LLP, and Wilson Elser. Throughout her career, she has demonstrated a proven track record of driving measurable business impact through strategic marketing initiatives.
Academic Background
Doreen holds a Bachelor of Arts degree from the University of Florida, where she graduated with honors.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Digital marketing and social media management
- Lead generation and client acquisition
- Legal industry trends and best practices
- Budgeting and resource allocation
- Team leadership and talent development
Professional Impact
Doreen has been instrumental in developing and executing award-winning marketing campaigns that have enhanced the visibility and reputation of the law firms she has represented. Her ability to translate complex legal services into compelling, audience-centric messaging has consistently driven increased client engagement and new business opportunities.
Conclusion
Doreen Fiorelli is a seasoned marketing executive with a proven track record of driving growth and success in the legal industry. Her strategic vision, data-driven approach, and strong leadership skills make her a valuable asset to the organizations she serves. Doreen is passionate about leveraging marketing as a strategic business driver and is dedicated to helping law firms achieve their growth objectives.
