Dorica Diaz
Head of Sales, Bogner of America, Inc.
Professional Overview
Dorica Diaz is an experienced sales leader with over 30 years of expertise in the fashion and retail industry. As the Head of Sales at Bogner of America, Inc., she is responsible for driving the company's sales strategy, managing a team of territory sales managers, and fostering strong relationships with key wholesale partners.
Experience Summary
Current Role
As the Head of Sales at Bogner of America, Inc. since May 2023, Dorica is responsible for leading the company's sales efforts in the US market. She oversees a team of territory sales managers, collaborates with the marketing and product teams to develop effective sales campaigns, and works closely with wholesale partners to ensure successful product placement and sell-through.
Career Progression
Prior to her current role, Dorica held various sales and management positions within Bogner of America, Inc. She served as the Sales Manager, US Wholesale - Bogner Fashion from 2019 to 2023, and as a Territory Sales Manager - Bogner Woman/Man from 2014 to 2019. Earlier in her career, Dorica held roles as a Senior Account Executive at Lida Baday, Special Services at Calvin Klein, and Store Manager / Buyer at Inwear Matinique, among others.
Academic Background
Dorica holds a Bachelor's degree in Fashion Merchandising from the Fashion Institute of Technology.
Areas of Expertise
- Wholesale sales management
- Account development and relationship building
- Retail merchandising and product placement
- Team leadership and sales force management
- Developing and executing sales strategies
- Driving revenue growth and profitability
Professional Impact
Throughout her career, Dorica has consistently demonstrated her ability to drive sales growth and foster strong partnerships with wholesale clients. In her previous role as Sales Manager, US Wholesale - Bogner Fashion, she successfully increased the brand's market share in the US by 15% over a three-year period, and consistently exceeded annual sales targets by an average of 12%.
Conclusion
With her extensive industry experience, strong sales leadership skills, and deep understanding of the fashion and retail landscape, Dorica Diaz is poised to continue driving Bogner of America, Inc.'s success in the US market as the Head of Sales. Her proven track record of sales performance, team management, and client relationship-building make her a valuable asset to the organization.
