Dorothee Baumann

Self-Employed Digital Marketing Specialist
Barcelona, Catalonia, Spain

Professional Overview

Dorothee Baumann is a versatile and results-driven digital marketing specialist with a proven track record of driving measurable success for clients across various industries. Leveraging her extensive experience in Google Ads, social media marketing, and data analytics, she excels at crafting customized digital strategies that enhance brand visibility, generate qualified leads, and boost online conversions.

Experience Summary

Current Role

As a Self-Employed Digital Marketing Specialist, Dorothee partners with businesses of all sizes to elevate their digital marketing efforts and achieve their desired growth objectives. In this role, she is responsible for:

• Conducting comprehensive market and competitor analyses to identify unique opportunities for clients

• Developing and executing data-driven digital marketing campaigns across Google Ads, social media, and other key channels

• Optimizing campaign performance through continuous monitoring, testing, and optimization

• Tracking and reporting on key metrics to demonstrate the tangible impact of marketing initiatives

Career Progression

Prior to her current role, Dorothee gained valuable experience as a Google Ads Account Specialist at Google, where she managed and optimized high-performing ad campaigns for a diverse portfolio of clients. Before that, she held customer service and sales roles at companies like Comdata Group, Airbnb, and Montañita Surf & Dive, honing her communication and problem-solving skills.

Dorothee's diverse background, combined with her passion for digital marketing, has equipped her with a unique perspective that enables her to deliver exceptional results for her clients.

Academic Background

Dorothee holds a Bachelor's degree in Marketing from the University of Barcelona, where she graduated with honors. Her academic achievements and specialized coursework in digital marketing, data analytics, and consumer behavior have been instrumental in shaping her professional expertise.

Areas of Expertise

• Google Ads management and optimization

• Social media marketing strategy and implementation

• Search engine optimization (SEO) techniques

• Campaign performance tracking and reporting

• Conversion rate optimization

• Market research and competitive analysis

Professional Impact

Throughout her career, Dorothee has consistently demonstrated her ability to drive measurable impact for her clients. As a Google Ads Account Specialist, she successfully increased client ad campaign conversions by an average of 27% and reduced cost-per-acquisition by 19%. In her current role, she has helped several small businesses establish a strong online presence, leading to a 35% increase in website traffic and a 22% improvement in lead generation.

Conclusion

Dorothee Baumann is a versatile and accomplished digital marketing specialist who combines her technical expertise with a keen understanding of consumer behavior and market trends. With a passion for helping businesses thrive in the digital landscape, she is well-equipped to deliver innovative, data-driven solutions that drive sustainable growth and long-term success.