Dorothy Mancuso
Executive Director/Director | Global Creative Services
Professional Overview
Dorothy Mancuso is an accomplished creative executive with over 35 years of experience leading global creative services teams. As the Executive Director/Director of Global Creative Services at Bobbi Brown Cosmetics, she oversees the development and execution of innovative, on-brand creative assets that drive the company's marketing and communications efforts worldwide.
Experience Summary
Current Role
In her current role at Bobbi Brown Cosmetics, Dorothy is responsible for managing a team of talented designers, copywriters, and multimedia specialists. She works closely with cross-functional stakeholders to conceptualize and deliver high-impact campaigns, digital content, product packaging, and other creative deliverables that enhance the brand's positioning and appeal to a diverse global audience. Under her leadership, the creative services department has consistently exceeded performance goals and received industry recognition for creative excellence.
Career Progression
Prior to joining Bobbi Brown, Dorothy held several senior creative roles, including Project Manager in the Creative Department at KPMG, Director of Studio Production and Creative at Clinique, and Associate Chief of Corporate Design and Art Director at the New York Metropolitan Transportation Authority. She began her career as an Assistant Creative Director at CRK Advertising and Mechanical Artist at Levy Flaxman Advertising. Throughout her career, Dorothy has demonstrated a proven ability to lead creative teams, manage complex projects, and deliver impactful solutions that drive business growth.
Academic Background
Dorothy holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where she graduated with honors.
Areas of Expertise
- Creative strategy and direction
- Brand identity and development
- Omnichannel content creation
- Project management and team leadership
- Budgeting and resource allocation
- Collaboration with cross-functional teams
Professional Impact
During her tenure at Bobbi Brown Cosmetics, Dorothy has spearheaded the development of several award-winning marketing campaigns that have significantly increased brand awareness and customer engagement. She has also played a key role in the successful launch of new product lines, securing placements in prestigious industry publications, and fostering a culture of creativity and innovation within the organization.
Conclusion
With her extensive experience, strategic expertise, and proven track record of delivering exceptional creative solutions, Dorothy Mancuso is a valuable asset to Bobbi Brown Cosmetics. As she continues to guide the company's global creative initiatives, she is poised to make an even greater impact on the beauty industry and solidify her reputation as a visionary creative leader.
