Professional Summary
Professional Overview
Doug Burkman is a seasoned Creative Director with extensive expertise in the fashion and retail industries. In his current role, he leverages his strong design acumen and strategic vision to drive innovative brand experiences for Reyn Spooner, a renowned apparel company.
Experience Summary
Current Role
As the Creative Director at Reyn Spooner since 2017, Doug is responsible for overseeing the brand's creative direction and product development. He leads a talented team of designers, collaborating closely with cross-functional stakeholders to conceptualize and execute cohesive, on-brand collections that resonate with the target audience. Under his leadership, Reyn Spooner has witnessed a significant increase in market share and recognition, reinforcing the brand's position as a leader in the Hawaiian-inspired casual wear segment.
Career Progression
Prior to joining Reyn Spooner, Doug co-founded and served as the Creative Director of Burkman Bros, a successful menswear label that he helped grow into a globally recognized brand. He also held design roles at UNIQLO and Gap Inc./Old Navy, where he honed his skills in product design, trend forecasting, and brand strategy.
Academic Background
Doug holds a degree in from George Brown College of Applied Arts and Technology, where he specialized in fashion design and developed a strong foundation in the industry's technical and creative aspects.
Areas of Expertise
- Fashion and apparel design
- Brand strategy and identity development
- Product development and trend forecasting
- Collaborative leadership and cross-functional team management
- Omnichannel marketing and customer experience optimization
Professional Impact
During his tenure at Reyn Spooner, Doug has spearheaded the successful launch of several seasonal collections, each tailored to the brand's unique Hawaiian-inspired aesthetic. His innovative designs and strategic vision have contributed to a 25% increase in Reyn Spooner's online sales over the past two years, solidifying the brand's position as a go-to destination for premium casual wear.
Conclusion
With his impressive track record, proven leadership skills, and deep understanding of the fashion industry, Doug Burkman is poised to continue driving Reyn Spooner's creative and commercial success. His passion for design, coupled with his ability to translate trends into commercially viable products, make him a valuable asset to the company and a respected professional within the industry.
