DJ

Doug Jensen

Doug Jensen


Senior Vice President, Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE)



Professional Overview


Doug Jensen is a seasoned analytics and marketing executive with over 30 years of experience driving data-driven strategies and innovations. In his current role as Senior Vice President of Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE) at The Estée Lauder Companies Inc., he is responsible for leveraging advanced analytics and insights to optimize the company's omnichannel marketing and customer engagement efforts.

Experience Summary



Current Role


As the SVP of GTM Analytics & Activation and Learning COE, Doug is spearheading the development and deployment of cutting-edge analytics capabilities to support The Estée Lauder Companies' global growth initiatives. He oversees a team of data scientists, analysts, and marketing experts who work collaboratively to uncover actionable insights, drive personalized customer experiences, and maximize the impact of the company's marketing investments.

Career Progression


Prior to his current role, Doug served as the SVP of CRM, Corporate Marketing Analytics & Innovation Insights at The Estée Lauder Companies, where he was instrumental in transforming the company's data and analytics infrastructure to support its digital transformation. He has also held leadership positions at Avon, Primedia Enthusiast Media, and Information Resources, Inc., where he consistently demonstrated his ability to leverage data and analytics to drive business growth and operational efficiency.

Academic Background


Doug holds a Bachelor's degree in Statistics from the University of California, Berkeley, where he graduated with honors. His strong quantitative background and problem-solving skills have been the foundation for his successful career in the analytics and marketing fields.

Areas of Expertise


  • Omnichannel marketing analytics

  • Customer relationship management (CRM) and personalization

  • Predictive modeling and advanced data science techniques

  • Retail and consumer goods industry expertise

  • Strategic planning and execution

  • Cross-functional team leadership and collaboration


Professional Impact


Throughout his career, Doug has been recognized for his ability to transform data into actionable insights that drive measurable business impact. At The Estée Lauder Companies, he has spearheaded the development of innovative analytics and activation capabilities that have contributed to the company's market share growth and customer loyalty. Doug's thought leadership and industry contributions have also been recognized through his role as a Board of Advisors member for CommerceNext.

Conclusion


With his deep industry knowledge, analytical expertise, and proven track record of driving business results, Doug Jensen is a valuable asset to The Estée Lauder Companies and a respected leader in the marketing analytics and activation space. His commitment to innovation and data-driven decision-making positions him as a key contributor to the company's continued success.