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Doug Mccracken

Doug McCracken


Partner, Head of Games Marketing



Professional Overview
Doug McCracken is a seasoned marketing executive with over 20 years of experience in the gaming industry. As the Partner and Head of Games Marketing at Andreessen Horowitz, he leverages his deep expertise to drive growth and innovation for the firm's portfolio companies.

Experience Summary

Current Role
In his current role at Andreessen Horowitz, Doug is responsible for providing strategic marketing guidance and support to the firm's gaming-focused startups. He works closely with founders to develop and execute effective customer acquisition and engagement strategies, leveraging his extensive industry knowledge and relationships.

Career Progression
Prior to joining Andreessen Horowitz, Doug held several leadership positions in the gaming sector, including Marketing Lead and Brand Marketing Lead at Supercell, Marketing Director at Riot Games, and various roles at Activision, U4iA Games, and Accenture. Throughout his career, he has demonstrated a track record of driving transformative marketing initiatives that have significantly impacted company growth and industry recognition.

Academic Background
Doug holds a Bachelor's degree in Business Administration from the University of California, Berkeley.

Areas of Expertise
  • Strategic marketing and brand management

  • Customer acquisition and retention

  • Digital marketing and social media

  • Esports and influencer marketing

  • Data-driven decision making

  • Cross-functional team leadership


Professional Impact
During his tenure at Supercell, Doug led the marketing strategy that contributed to the company's global success, with hit titles like Clash of Clans and Brawl Stars. At Riot Games, he spearheaded the marketing efforts that helped solidify League of Legends as a leading esports franchise.

Conclusion
With his extensive experience and proven track record of success, Doug McCracken is a highly valuable asset to the Andreessen Horowitz team. As the Partner and Head of Games Marketing, he continues to drive innovation and growth within the firm's gaming portfolio, positioning the companies for long-term success in the dynamic and rapidly evolving gaming industry.