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Doug Mccracken

Doug McCracken


Partner, Head of Games Marketing



Professional Overview
Doug McCracken is a seasoned marketing executive with over 20 years of experience in the gaming industry. As the Partner and Head of Games Marketing at Andreessen Horowitz, he leverages his deep industry expertise to drive strategic marketing initiatives and guide game development companies towards success.

Experience Summary

Current Role
As the Partner and Head of Games Marketing at Andreessen Horowitz, Doug is responsible for overseeing the firm's game marketing activities. He works closely with portfolio companies to develop and execute comprehensive marketing strategies that amplify brand visibility, drive user acquisition, and maximize revenue generation. Doug's strategic guidance and data-driven approach have been instrumental in helping Andreessen Horowitz's game studio investments achieve significant growth and industry recognition.

Career Progression
Prior to joining Andreessen Horowitz, Doug held various marketing leadership roles at prominent gaming companies, including serving as the Marketing Lead and Brand Marketing Lead at Supercell, where he played a pivotal role in the global success of their hit mobile games. He also held positions as the Marketing Director at Riot Games, the Vice President of Marketing at U4iA Games, and held several senior marketing roles at Activision, where he spearheaded award-winning global brand campaigns.

Doug's extensive experience and proven track record in the gaming industry have made him a respected thought leader and a sought-after strategic advisor. His ability to navigate the ever-evolving gaming landscape and identify emerging trends has contributed to the success of the companies he has worked with.

Academic Background
Doug holds a Bachelor of Science degree in Business Administration from the University of Southern California, where he specialized in Marketing and Entrepreneurship.

Areas of Expertise
  • Game marketing strategy development and execution

  • User acquisition and retention strategies

  • Brand building and positioning

  • Content creation and distribution

  • Data-driven decision making and performance analysis

  • Cross-functional leadership and team management


Professional Impact
Throughout his career, Doug has been instrumental in driving the success of several gaming companies. He has consistently delivered measurable results, such as:
  • Increasing Supercell's user base by 30% and revenue by 25% during his tenure as the Marketing Lead

  • Launching award-winning global brand campaigns that drove a 20% increase in Activision's market share

  • Spearheading the development and implementation of innovative marketing initiatives that contributed to Riot Games' position as a leading esports and gaming platform


Conclusion
Doug McCracken's extensive experience, strategic leadership, and deep understanding of the gaming industry make him a valuable asset to Andreessen Horowitz and the companies they invest in. His proven track record of driving growth and success, combined with his passion for the gaming ecosystem, position him as a trusted partner and strategic advisor in the rapidly evolving gaming landscape.