Doug Sandberg

VP Marketing

Professional Overview
Doug Sandberg is an experienced marketing executive with a strong track record of driving growth and innovation in the consumer products industry. As the VP of Marketing at Zep, Inc., he leverages his strategic expertise and data-driven approach to lead comprehensive marketing initiatives that elevate brand visibility, enhance customer engagement, and deliver measurable business results.

Experience Summary

Current Role
In his current role as VP of Marketing at Zep, Inc., Doug is responsible for overseeing the company's integrated marketing strategies and campaigns. He directs a team of marketing professionals to develop and execute multi-channel marketing programs that effectively communicate Zep's brand positioning and product offerings to a diverse customer base. Under Doug's leadership, the marketing team has consistently exceeded sales targets and achieved significant improvements in customer satisfaction and brand loyalty.

Career Progression
Prior to joining Zep, Doug held various marketing leadership positions with renowned consumer brands, including serving as the Director of Marketing at Clorox and the Senior Marketing Manager at Procter & Gamble. Throughout his career, he has demonstrated a keen ability to identify market trends, develop innovative marketing strategies, and drive successful brand-building initiatives that have resulted in substantial revenue growth and market share expansion.

Academic Background
Doug holds a Bachelor of Business Administration degree in Marketing from the University of Georgia, where he graduated cum laude. He has also completed executive leadership programs at the Harvard Business School and the Wharton School of the University of Pennsylvania, further honing his strategic and analytical skills.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital marketing and e-commerce optimization

• Consumer insights and data-driven decision-making

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure at Zep, Doug has spearheaded the company's digital transformation, overseeing the development of a comprehensive e-commerce platform and implementing data-driven personalization strategies that have significantly improved customer engagement and conversion rates. Additionally, he has led the rebranding of Zep's flagship product line, resulting in a 25% increase in market share within the first year.

Conclusion
With his extensive marketing expertise, strategic vision, and proven track record of success, Doug Sandberg is a valuable asset to Zep, Inc. As he continues to drive innovative marketing initiatives and foster a customer-centric culture, he is well-positioned to contribute to the company's ongoing growth and market leadership within the consumer products industry.