Professional Summary
Professional Overview
Doug Willard is an experienced Business Coach, leveraging his extensive background in the media, advertising, and consumer packaged goods industries to help businesses and entrepreneurs achieve their goals. With a keen focus on strategic planning, marketing, and operational optimization, he provides personalized guidance and support to clients.
Experience Summary
Current Role
As a Business Coach at Butler University, Doug works closely with aspiring and established entrepreneurs to develop comprehensive business plans, identify growth opportunities, and implement effective strategies. He draws upon his extensive corporate experience to offer practical, data-driven insights that help clients navigate the complexities of the modern business landscape.
Career Progression
Prior to his current role, Doug held several high-level leadership positions, including Vice President of Media and Advertising at Steak n Shake, where he spearheaded marketing campaigns and new business development initiatives that drove significant revenue growth. He also served as the VP of New Business Development and VP of Marketing Services at Borden Foods Corporation, where he played a pivotal role in expanding the company's market reach and diversifying its product portfolio.
Earlier in his career, Doug gained valuable experience as a Brand Manager at Ralston Purina, honing his skills in brand management, product positioning, and consumer insights.
Academic Background
Doug holds a Bachelor's degree from the University of Illinois, where he majored in Business Administration with a focus on Marketing.
Areas of Expertise
- Strategic Business Planning
- Marketing and Advertising
- New Business Development
- Brand Management
- Operational Optimization
- Entrepreneurship and Small Business Consulting
Professional Impact
Throughout his career, Doug has consistently demonstrated his ability to drive measurable business results. As a Business Coach, he has helped numerous clients develop and execute successful growth strategies, leading to increased revenue, improved operational efficiency, and enhanced competitive positioning. His industry contributions and collaborative approach have earned him a reputation as a trusted advisor and valuable resource for entrepreneurs and business leaders.
Conclusion
With his extensive corporate experience, strategic mindset, and passion for mentoring others, Doug Willard is poised to continue making a significant impact as a Business Coach. His versatile skill set and proven track record of success position him as a valuable asset to organizations and individuals seeking to unlock their full potential.
