Professional Summary
Professional Overview
Drew Ford is a seasoned data strategy and analytics professional, currently serving as the Vice President of Data Strategy & Analytics at Wpromote. With over a decade of experience in the digital marketing industry, he is an expert in leveraging data-driven insights to drive impactful business outcomes.
Experience Summary
Current Role
As the Vice President of Data Strategy & Analytics at Wpromote, Drew is responsible for leading the company's data-driven initiatives and ensuring that data and analytics are at the forefront of strategic decision-making. In this role, he oversees the development and implementation of data strategies, spearheads the creation of innovative analytical solutions, and collaborates with cross-functional teams to drive measurable results.
Career Progression
Prior to his current role, Drew held various leadership positions within the marketing and data science domains. He served as the Senior Director of Marketing Science at Wpromote, where he played a pivotal role in advancing the company's data-driven marketing capabilities. Before that, he held roles as the Director of Data Solutions at Wpromote and the Senior Director, Data Science at iProspect, where he honed his expertise in data science and analytics.
Academic Background
Drew holds a Bachelor's degree in Business Administration with a specialization in Marketing from the University of North Carolina at Chapel Hill.
Areas of Expertise
- Data strategy and analytics
- Digital marketing and advertising
- Business intelligence and reporting
- Predictive modeling and forecasting
- Cross-functional collaboration and leadership
Professional Impact
Throughout his career, Drew has successfully led data-driven initiatives that have had a significant impact on the organizations he has served. He has spearheaded the development of advanced analytical tools and dashboards, enabling data-driven decision-making and driving measurable improvements in performance metrics. Additionally, Drew has been instrumental in fostering a data-centric culture within his teams, promoting a culture of data literacy and empowering colleagues to leverage data effectively.
Conclusion
With his extensive experience, strategic mindset, and proven track record of delivering impactful data-driven solutions, Drew Ford is a valuable asset to Wpromote. As the Vice President of Data Strategy & Analytics, he is poised to continue driving the company's data-focused initiatives and leveraging the power of data to achieve remarkable business outcomes.
