Professional Overview
Drew Jackson is the Founder of StreetMetrics, a leading data analytics firm serving the outdoor advertising industry. With a diverse background in market research, sports marketing, and strategic planning, Jackson brings a unique perspective to the challenges facing modern businesses.
Experience Summary
Current Role
As the Founder of StreetMetrics since 2018, Jackson is responsible for the overall strategy, product development, and client success of the company. Under his leadership, StreetMetrics has established itself as a trusted partner for outdoor advertising providers, helping them make data-driven decisions to optimize their campaigns and improve return on investment.
Career Progression
Prior to founding StreetMetrics, Jackson gained valuable experience in various roles, including Founder-CEO at Axle Advertisements, Market Research Analyst at Blue Cross and Blue Shield of Alabama, and a series of internships in sports marketing and strategic planning. This breadth of experience has equipped him with a deep understanding of data analysis, marketing strategy, and industry best practices.
Academic Background
Jackson holds a bachelor's degree in Business Administration from Samford University, where he specialized in Sports Marketing. During his time at Samford, he demonstrated exceptional leadership and initiative, contributing to various sports-related organizations and events.
Areas of Expertise
- Data-driven decision making
- Market research and analysis
- Sports marketing and sponsorship
- Strategic planning and execution
- Entrepreneurship and business development
Professional Impact
Under Jackson's guidance, StreetMetrics has become a leading provider of data analytics solutions for the outdoor advertising industry. The company's innovative approach to measuring the effectiveness of advertising campaigns has helped clients optimize their marketing strategies and drive tangible business results.
Jackson's industry expertise and thought leadership have also been recognized through his involvement in various industry events and publications, where he has shared insights and best practices with peers and industry stakeholders.
Conclusion
With a proven track record of entrepreneurial success and a deep understanding of the data analytics and outdoor advertising industries, Drew Jackson is poised to continue driving innovation and growth at StreetMetrics. His versatile skillset, coupled with a passion for data-driven decision making, positions him as a valuable asset to organizations seeking to leverage the power of data to enhance their marketing and advertising initiatives.
