Drew Lesicko

Vice President, Product and Technology | New York, NY

Professional Overview

Drew Lesicko is an experienced product and technology leader with a proven track record of driving innovation and business impact. As the Vice President of Product and Technology at SoulCycle Inc., he oversees the company's product strategy, development, and technological initiatives, positioning the brand for continued growth and success.

Experience Summary

Current Role

Vice President, Product and Technology at SoulCycle Inc. (2021-03-01 to Present)

Responsible for leading the strategic vision and execution of SoulCycle's product and technology roadmap

Oversees a team of product managers, designers, and engineers to deliver seamless, user-centric experiences

Drives the integration of emerging technologies and data-driven insights to enhance the SoulCycle experience for members

Collaborates cross-functionally with marketing, operations, and business development teams to align product initiatives with organizational goals

Career Progression

Head of Product at SoulCycle Inc. (2018-11-01 to 2021-03-01)

Spearheaded the development and launch of SoulCycle's first mobile app, resulting in increased user engagement and retention

Implemented data-driven decision making processes to continuously optimize the member experience

Partnered with the executive team to define the company's product roadmap and long-term strategic vision

Head of Product, Yahoo News and News Innovation at Verizon Media (2018-05-01 to 2018-11-01)

Led the product strategy and development for Yahoo News, driving growth in user engagement and revenue

Oversaw the creation of innovative news products and features to enhance the user experience

Head of Product, Mobile and Emerging Platforms - GM, Alpha Innovations Lab at Verizon Media (2013-08-01 to 2018-05-01)

Spearheaded the development and launch of several successful mobile applications and emerging platform initiatives

Managed a team of product managers, designers, and engineers to drive cross-functional collaboration and deliver impactful products

Academic Background

Master's Degree in Information Systems Management from University of Pittsburgh

Areas of Expertise

Product strategy and roadmap development

User-centric design and experience optimization

Agile software development and project management

Data-driven decision making and analytics

Cross-functional collaboration and stakeholder management

Innovation and emerging technology integration

Professional Impact

Instrumental in the successful launch and growth of SoulCycle's mobile app, contributing to increased user engagement and retention

Drove the implementation of data-driven decision-making processes at SoulCycle, leading to continuous optimization of the member experience

Led the development of innovative news products and features at Verizon Media, contributing to growth in user engagement and revenue

Conclusion

Drew Lesicko is a seasoned product and technology leader with a proven track record of driving innovation and delivering measurable business impact. In his current role as Vice President of Product and Technology at SoulCycle Inc., he is poised to further enhance the company's digital offerings and user experience, positioning the brand for continued growth and success in the fitness industry.