Duane Sprague - Certified Behavioral Science Expert and Revenue-Driving Marketer
Professional Overview
Duane Sprague is a highly accomplished marketing executive, author, keynote speaker, and podcast host. He specializes in leveraging behavioral science and digital marketing strategies to help websites increase revenue by up to 7.5X. As a Certified Behavioral Science Professional, Duane has earned accreditations from renowned institutions like Cialdini, CXL, OII, and Mindworx. With an MS in Integrated Marketing, he brings a data-driven, customer-centric approach to his work.
Experience Summary
Current Roles
Duane currently serves as the Chief Marketing Officer at Shopper Approved, where he is responsible for driving revenue growth and brand development. Additionally, he is a Writer and Coach for the Forbes Communications Council, providing expert insights and strategies to help businesses optimize their marketing and communications efforts.
Career Progression
Duane's impressive career spans over three decades, during which he has held several high-profile leadership positions. As the Vice President of Marketing and Sales at Blue Chip Group, he spearheaded strategic initiatives that enhanced brand reputation and bolstered team leadership. Prior to that, he served as the Chief Marketing Officer and Executive Leadership Team member at Byrider, where he led the company's digital marketing transformation. Duane's earlier roles include Vice President of Marketing at School Improvement Network, Vice President of Advertising & Digital Media at the Utah Jazz, and various marketing leadership positions at Dunning Group, Sprague Fanady Marketing and Advertising, Auto Source Marketing, and Eastman Kodak Company.
Academic Background
Duane holds a Master of Science degree in Integrated Marketing, equipping him with a deep understanding of the latest marketing strategies and techniques. His comprehensive education and certifications in behavioral science, including the prestigious Cialdini, CXL, OII, and Mindworx credentials, have made him a recognized expert in this field.
Areas of Expertise
- Behavioral science and its application in digital marketing
- Revenue growth and optimization strategies
- Brand reputation management and positioning
- Integrated marketing campaign development and execution
- Team leadership and business development
Professional Impact
Duane's expertise and innovative approach have had a significant impact on the organizations he has served. He has spearheaded numerous successful initiatives that have driven remarkable revenue growth, enhanced brand visibility, and strengthened customer engagement. As a thought leader in the industry, Duane's insights and strategies have been featured in various publications, and he is a sought-after keynote speaker and podcast host.
Conclusion
With his extensive experience, deep expertise in behavioral science, and a proven track record of driving revenue growth, Duane Sprague is a highly valuable asset to any organization. He is a forward-thinking marketing executive dedicated to helping websites and businesses unlock their full potential through the strategic application of data-driven, customer-centric marketing approaches.
