Duong Le

Associate Director Performance Marketing | Berlin, Germany

Professional Overview

Duong Le is an accomplished performance marketing strategist and entrepreneur with a diverse background spanning roles in marketing, operations, and business development. As the Associate Director of Performance Marketing at HelloFresh, he leads high-impact digital campaigns that drive customer acquisition and retention. Duong also maintains an active portfolio as an angel investor, supporting early-stage startups in the fintech and marketing technology sectors.

Experience Summary

Current Roles

Associate Director, Performance Marketing at HelloFresh (Present)

• Oversee all paid media and performance marketing initiatives, delivering year-over-year revenue growth and return on ad spend

• Spearhead the development and implementation of data-driven marketing strategies to optimize campaign performance across multiple channels

• Collaborate cross-functionally with product, content, and analytics teams to enhance the customer experience and drive business outcomes

Investor at Insurely (Present)

• Provide strategic guidance and capital support to help accelerate the growth of this promising insurtech startup

Performance Specialist Freelance / Co-founder at DAC STUDIO (Present)

• Deliver hands-on performance marketing expertise to early-stage clients, optimizing digital campaigns and marketing funnels

Founder at Dong Foo (Present)

• Lead the development and operations of this e-commerce venture, leveraging data-driven insights to drive customer acquisition and retention

Head of Marketing at Northe Company (Present)

• Oversee all marketing and brand strategy for this B2B SaaS provider, building a high-performing digital marketing function

Career Progression

Prior to his current roles, Duong held marketing leadership positions at several startups, where he consistently delivered measurable business impact through his data-driven approach and adaptability to evolving market conditions. His entrepreneurial background as a co-founder further strengthens his ability to identify and capitalize on emerging opportunities.

Academic Background

Duong holds a Bachelor's degree in Economics from the University of California, Berkeley, where he graduated with distinction and was recognized for his academic excellence.

Areas of Expertise

• Performance marketing strategy and optimization

• Paid media campaign management (search, social, display, programmatic)

• Customer acquisition and retention

• Data analysis and business intelligence

• Digital marketing operations and scaling

• Startup advisory and investment

Professional Impact

• Grew HelloFresh's paid acquisition channels to contribute over 50% of total revenue

• Achieved 3x return on ad spend for key performance marketing campaigns

• Provided strategic guidance that enabled Insurely to secure $5M in Series A funding

• Built a successful freelance practice, delivering exceptional results for clients across diverse industries

Conclusion

With his proven track record of driving measurable growth and his versatile expertise spanning marketing, operations, and entrepreneurship, Duong Le is poised to continue making a significant impact in the digital marketing and startup ecosystems. His ability to leverage data-driven insights to inform innovative strategies positions him as a valuable asset for both established enterprises and high-potential ventures.