Dustin Hinz
Chief Marketing Officer
Professional Overview
Dustin Hinz is a seasoned marketing executive with over 15 years of experience driving brand growth and innovation in the entertainment and consumer products industries. As the Chief Marketing Officer at Firestone Walker Brewing Company, he leverages his expertise in content creation, digital marketing, and strategic partnerships to elevate the company's brand presence and connect with its target audience.
Experience Summary
Current Role
As the Chief Marketing Officer at Firestone Walker Brewing Company since 2019, Dustin is responsible for developing and executing the company's integrated marketing strategies. He has been instrumental in spearheading innovative marketing campaigns that have increased brand awareness and driven significant growth in Firestone Walker's customer base. Under his leadership, the company has expanded its digital footprint, forged strategic partnerships with influential industry players, and produced award-winning content that has resonated with the craft beer community.
Career Progression
Prior to his current role, Dustin held several senior marketing and content creation positions at Ernie Ball Music Man and Guitar Center. As the Executive Vice President of Global Marketing and Sales at Ernie Ball Music Man, he oversaw the brand's worldwide marketing and sales efforts, leading the team to achieve record-breaking revenue growth. Dustin's previous roles at Guitar Center included Creator and Showrunner for the acclaimed "Guitar Center Sessions" series, as well as serving as the Director of Entertainment Marketing and Artist Relations, where he cultivated partnerships with renowned musicians and influencers.
Academic Background
Dustin holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA).
Areas of Expertise
- Integrated marketing strategy development
- Digital marketing and content creation
- Strategic brand partnerships and collaborations
- Event planning and experiential marketing
- Data-driven decision making and performance analysis
Professional Impact
Throughout his career, Dustin has demonstrated a proven track record of driving meaningful business impact. At Firestone Walker, he has spearheaded the development of innovative marketing campaigns that have resulted in a significant increase in brand awareness and customer engagement. Under his leadership, the company's social media following has grown by over 30%, and its digital content has garnered numerous industry accolades.
At Ernie Ball Music Man, Dustin's strategic marketing initiatives contributed to the company's revenue growth of 25% over a four-year period. He also created and produced the acclaimed "The Pursuit of Tone" series, which showcased the brand's commitment to innovation and passion for the art of guitar playing.
Conclusion
Dustin Hinz is a dynamic marketing leader with a keen eye for identifying and capitalizing on emerging trends and opportunities. His extensive experience in the entertainment and consumer products industries, coupled with his innovative approach to brand building and content creation, makes him a valuable asset to Firestone Walker Brewing Company. As the Chief Marketing Officer, Dustin continues to push the boundaries of traditional marketing to drive sustainable growth and solidify the company's position as a leader in the craft beer industry.
