Echo Dibella
Marketing Director
Professional Overview
Echo Dibella is an accomplished marketing executive with over 15 years of experience driving impactful brand strategies and campaigns across the retail and consumer goods industries. As the Marketing Director at LeSportsac, she oversees the development and execution of integrated marketing programs that elevate the brand's reach and engagement with target audiences.
Experience Summary
Current Role
As the Marketing Director at LeSportsac, Echo is responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer acquisition, and loyalty. She oversees a talented team of marketing professionals and collaborates cross-functionally to ensure seamless integration of campaigns across digital, social, and traditional channels. Under her leadership, LeSportsac has achieved significant year-over-year growth in both online and in-store sales.
Career Progression
Prior to joining LeSportsac, Echo served as the Director of Retail Marketing at Zappos Family of Companies, where she spearheaded innovative marketing initiatives that resulted in a 23% increase in online conversions. Before that, she held senior marketing roles at Krispy Kreme and Mondelēz International, where she honed her expertise in brand management, sponsorship activation, and campaign strategy. Throughout her career, Echo has demonstrated a proven track record of driving measurable business impact through her strategic marketing acumen and data-driven decision-making.
Academic Background
Echo holds a Bachelor of Science in Marketing from the University of Florida, where she graduated cum laude. She is also a certified Digital Marketing Strategist, having completed advanced training in modern marketing techniques and digital transformation.
Areas of Expertise
- Integrated marketing strategy and campaign development
- Brand management and equity enhancement
- Digital marketing and social media optimization
- Retail marketing and in-store activation
- Sponsorship and partnership activation
- Data-driven decision-making and performance analytics
Professional Impact
During her tenure at Krispy Kreme, Echo designed and executed a highly successful brand partnership with a major sports league, which resulted in a 17% increase in brand awareness and a 12% lift in sales within the targeted market. At Mondelēz International, she spearheaded a cross-functional initiative to revamp the company's global social media strategy, leading to a 35% improvement in customer engagement and a 28% increase in online conversions.
Conclusion
With her extensive experience, strategic mindset, and proven track record of delivering measurable results, Echo Dibella is a dynamic marketing leader who is well-positioned to drive continued growth and innovation for LeSportsac and its customers.
