Professional Summary

Professional Overview

Ed Schettler is an accomplished sales executive with over 15 years of experience driving revenue growth and operational excellence within the consumer packaged goods (CPG) industry. As the Vice President of Sales at Kellogg Company, he leverages his deep understanding of retail dynamics and customer relationships to lead a high-performing sales team responsible for delivering exceptional results.

Experience Summary

Current Role

As the Vice President of Sales at Kellogg Company, Ed is responsible for overseeing all sales operations and developing strategies to increase market share and profitability. He leads a team of sales professionals and works closely with key retail partners to ensure effective product placement, promotional campaigns, and category management initiatives. Under Ed's leadership, the sales team has consistently exceeded revenue targets and implemented innovative sales programs that have strengthened Kellogg's brand presence and customer loyalty.

Career Progression

Prior to his current role, Ed held several progressive sales and marketing positions within Kellogg Company, including Director of Team Sales, Senior Customer Marketing Manager, and Senior Retail Manager. In these roles, he demonstrated a track record of driving sales growth, improving operational efficiencies, and developing successful customer-centric strategies. Ed's deep industry expertise and ability to build strong cross-functional relationships have been instrumental in his career advancement and the company's overall success.

Academic Background

Ed holds a Bachelor of Science degree in Business Administration from the University of Tennessee, where he graduated with honors.

Areas of Expertise

• Strategic sales planning and execution

• Key account management and customer relationship building

• Innovative sales program development and implementation

• Retail category management and merchandising

• Sales team leadership and performance optimization

• Data analysis and business intelligence to inform decision-making

Professional Impact

Throughout his career, Ed has been recognized for his ability to drive significant revenue growth and operational improvements. Some of his notable achievements include:

• Spearheaded a strategic sales initiative that resulted in a 15% increase in market share within a highly competitive product category

• Implemented a customer-centric sales program that improved fill rates and reduced out-of-stock incidents by 20% for key retail partners

• Developed and led a cross-functional team that delivered a 25% year-over-year increase in sales for a new product launch

Conclusion

With his extensive experience in the CPG industry, proven track record of sales excellence, and strong leadership skills, Ed Schettler is well-positioned to continue driving Kellogg Company's sales strategy and expanding the company's market presence. His deep understanding of retail dynamics, coupled with his ability to inspire and motivate his team, make him a valuable asset to the organization.