ED

Eddie Delic

Vice President of Technology & Digital Experiences
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Email **************
Phone
Phone Number **************
Location
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Executive Summary



Eddie Delic is the Vice President of Technology & Digital Experiences at Ben Bridge Jeweler, a leading retailer headquartered in Seattle with an employee base of approximately 1,001–5,000 staff. He is based in the Greater Seattle Area/Kirkland, WA, United States. Eddie Delic commands significant decision-making authority in shaping and executing technology and digital strategies company-wide, reporting directly to the C-suite and forming a core member of the leadership team.




Current Role & Key Responsibilities



Ben Bridge Jeweler: Vice President of Technology & Digital Experiences



  • Title: Vice President of Technology & Digital Experiences

  • Industry: Retail (Jewelry)

  • Headquarters: Seattle, United States

  • Company Size: 1,001–5,000 employees

  • Reporting Structure: Leadership team, reporting alongside CEO Lisa Bridge and CFO Jerry Gronfein

  • Office Location: Seattle/Greater Seattle Area


Role Focus:
  • Leads all technology and digital transformation initiatives.

  • Responsible for strategic planning and execution across omnichannel customer experience, e-commerce platforms, and technology operation improvements.

  • Drives process improvements and revenue growth through advanced technology integration, including customer journey digitization.

  • Regular participant and speaker in high-level industry forums on digital innovation and AI, highlighting thought leadership and external engagement.





Professional Experience



Ben Bridge Jeweler (Current)


  • Vice President of Technology & Digital Experiences

  • Primary mandate to align digital strategies with revenue growth and customer engagement.

  • Leadership of technology teams; cross-functional coordination with marketing, product, and IT operations.


Coldwater Creek (2022)


  • Vice President of Information Technology

  • Oversaw technology operations during a period of transition and retail digitalization.


GE Appliances (2019–2022)


  • Senior Director of Ownership Experience

  • Led digital transformation projects, collaborating directly with C-level executives.

  • Managed direct reporting teams and coordinated company-wide digital initiatives to enhance customer ownership and service journeys.


Masco Cabinetry (2014–2019)


  • Director of Information Systems, Digital Marketing & Customer Care

  • Managed operational improvements, led process analysis, and facilitated technology-driven revenue strategies.

  • Manager, Advanced Technologies and Integration

  • Oversaw technology integrations with a focus on driving process efficiency and business growth.


Previous Positions (prior to 2014)


  • Specialty Fashion Group, Taste Living, UberConsult Solutions Pty Ltd, World Manager, Practice Advantage Pty Ltd, IMAGINE INTERNET MARKETING

  • Various roles encompassing web development, technical business analysis, and programming, providing a robust foundation in IT and digital systems management.





Education & Certifications



  • Bachelor's Degree, Computer Science

  • University of Wollongong

  • Certification: ITIL Foundation

  • Obtained September 2016





Recent Visibility & Industry Involvement



  • Eddie Delic was featured as a panelist for Sonata Software’s “Bespoke Fireside Chat – Driving Retail Revenue Growth and Profitability with AI-Powered C360” (October 2024), emphasizing Ben Bridge Jeweler’s leadership in adopting AI and data-driven customer experience solutions. His participation highlights a strong engagement in conversations around:

  • Personalized digital experiences

  • Customer lifetime value optimization

  • Cross-sell/up-sell strategies

  • Customer acquisition and retention through technology





Decision-Making Authority & Internal Influence



  • Eddie is identified as a key technology decision-maker within Ben Bridge Jeweler, with influence across IT strategy, digital transformation budgets, and technology vendor partnerships.

  • Plays an integral role in vendor evaluation and selection for technology projects, digital marketing initiatives, and process automation.





Leadership Team & Org Structure



Leadership Team Members (selected):
  • Lisa Bridge, CEO

  • Jerry Gronfein, CFO/Treasurer

  • Lynnette Frank, CFO

  • Mary Todd-McGinnis, Vice President

  • Mary Banta, IT Director (Direct report/peer)

  • Alex Malapitan, Systems Analyst (Peer)

  • Saravanan Venkatesan, Senior Leader of Enterprise Applications (Peer)





Organizational & Market Context



Ben Bridge Jeweler Profile:
  • Luxury retailer specializing in high-quality jewelry, including engagement rings, diamond pieces, bracelets, watches.

  • Operates in a highly competitive, customer-centric market, necessitating ongoing investment in digital transformation, customer data platforms, and AI-driven personalization.

  • Focused on omnichannel retailing, e-commerce growth, and improving customer experience metrics.





Actionable Insights



  • Eddie Delic’s strategic priority is enhancing digital experiences, leveraging AI, and modernizing technology to drive revenue and customer loyalty.

  • Open and active engagement with external technology thought leaders and vendors positions him as a receptive audience for new solutions aligned with revenue enhancement and customer satisfaction targets.

  • Background in large-scale transformation, customer engagement processes, and cross-industry experience (retail, manufacturing, e-commerce) indicates a high level of digital maturity and analytical approach to technology adoption.

  • Holds a Bachelor’s in Computer Science and is ITIL certified, indicating a strong foundation in both technical acumen and operational best practices.


For further networking or strategic outreach, Eddie Delic’s authority spans technology strategy, solution assessment, and implementation for both front-end and back-office systems with a clear bias toward innovation, customer insight, and growth-enabling initiatives.

Contact and Professional Profile:





Note: All the above insights reflect the most recent, role-relevant information on Eddie Delic’s professional trajectory, strategic priorities, and his pivotal role within a digitally evolving luxury retail enterprise.
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