Eddie O.

VP of Partnerships and Business Development
San Francisco, California, United States

Professional Overview

Eddie O. is an accomplished business development and partnership executive with over a decade of experience driving strategic growth initiatives in the advertising technology and data analytics industries. As the VP of Partnerships and Business Development at TripleLift, he leverages his deep industry expertise to forge innovative collaborations that expand the company's market reach and impact.

Experience Summary

Current Role

In his current position as VP of Partnerships and Business Development at TripleLift, Eddie is responsible for identifying and cultivating strategic partnerships that enhance the company's product offerings and fuel its continued expansion. He plays a pivotal role in negotiating mutually beneficial agreements, managing cross-functional teams, and ensuring the successful implementation and ongoing optimization of partnership initiatives.

Career Progression

Prior to his current role, Eddie held several leadership positions within the advertising and data analytics space. As the Senior Director of CTV Partnerships at TripleLift, he spearheaded the company's efforts to build a robust connected TV (CTV) partner ecosystem, driving significant revenue growth and establishing TripleLift as a leading player in the CTV advertising landscape.

Before joining TripleLift, Eddie served as the Senior Director of Data Partnerships at Truthset, where he was instrumental in building the company's data partner network and driving the adoption of its innovative data quality and verification solutions. He also held business development and partnership management roles at Innovid and comScore, where he demonstrated a proven track record of forging strategic alliances and leveraging data-driven insights to drive measurable business outcomes.

Academic Background

Eddie holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of California, Berkeley.

Areas of Expertise

• Partnership and business development strategy

• CTV and digital advertising ecosystem

• Data and analytics solutions integration

• Cross-functional team leadership and collaboration

• Negotiation and contract management

• Data-driven decision making and performance optimization

Professional Impact

Throughout his career, Eddie has consistently delivered exceptional results, driving significant revenue growth and expanding market share for the organizations he has served. His ability to identify and capitalize on emerging market trends, coupled with his strong technical acumen and interpersonal skills, has enabled him to spearhead the development of innovative partnership programs that have solidified his reputation as a trusted industry leader.

Conclusion

With his extensive experience, proven track record of success, and deep understanding of the advertising technology and data analytics landscape, Eddie is well-positioned to continue driving transformative growth and delivering exceptional value as the VP of Partnerships and Business Development at TripleLift. His strategic vision, collaborative approach, and unwavering commitment to excellence make him a valuable asset to his organization and a respected figure within the industry.