Eddie Rizzo
VP, Marketing | Los Angeles, California
Professional Overview
Eddie Rizzo is an accomplished marketing executive with over a decade of experience driving innovative campaigns and building impactful brand strategies in the media and entertainment industry. As the VP of Marketing at WORTHI, he leverages his deep expertise in digital marketing, multicultural content production, and social media strategy to elevate brand visibility and drive meaningful engagement with target audiences.
Experience Summary
Current Role
As VP of Marketing at WORTHI, Eddie is responsible for leading the company's comprehensive marketing initiatives. He oversees the development and execution of integrated campaigns that span digital, social, and traditional channels. Under his guidance, the marketing team has successfully launched several high-profile brand activations that have resulted in increased brand awareness and customer acquisition. Eddie's strategic vision and data-driven approach have been instrumental in positioning WORTHI as a leading player in its respective market.
Career Progression
Prior to his current role, Eddie held various marketing and content production positions at prominent companies in the media and entertainment space. As the Producer of Netflix Multicultural Social at HSTL Productions, he spearheaded the development of impactful social media content that amplified the company's diversity and inclusion initiatives. In his previous role as Brand Strategist, Media & Entertainment at Twitter, he collaborated with leading entertainment brands to develop innovative social media campaigns that drove engagement and audience growth.
Eddie's career trajectory also includes experience as a Digital Marketing Director and Social Media Director at Westbrook, where he played a key role in strengthening the company's digital presence and expanding its reach within the entertainment industry. Earlier in his career, he honed his skills in brand strategy, content production, and community management while working at VaynerMedia and VaynerTalent.
Academic Background
Eddie holds a Bachelor of Arts degree in Communications and Media Studies from the University of Southern California, where he graduated with distinction.
Areas of Expertise
- Digital marketing strategy and execution
- Multicultural content production and social media campaigns
- Brand strategy development and implementation
- Audience engagement and community management
- Data-driven marketing analytics and performance optimization
Professional Impact
Throughout his career, Eddie has consistently demonstrated his ability to drive measurable results and industry impact. His work has been recognized through numerous awards and accolades, including the prestigious Webby Award for his innovative social media campaigns. Eddie's thought leadership and industry contributions have been featured in leading publications, further solidifying his reputation as a marketing trailblazer in the media and entertainment space.
Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Eddie Rizzo is poised to continue making a significant impact as the VP of Marketing at WORTHI. He is committed to leveraging his deep expertise to propel the company's marketing initiatives and drive sustainable growth in an ever-evolving industry.
