Professional Summary

Professional Overview

Eden Zeilo is a seasoned marketing executive with over a decade of experience driving strategic brand and integrated marketing initiatives for leading global consumer brands. As the current Head of Marketing at Sienna Naturals, she oversees all aspects of the company's marketing operations, from campaign development and content strategy to digital optimization and strategic partnerships.

Experience Summary

Current Role

As Head of Marketing at Sienna Naturals, Eden is responsible for developing and implementing comprehensive marketing strategies to elevate the brand's profile, drive customer engagement, and accelerate revenue growth. In this role, she has spearheaded the launch of several successful multichannel campaigns that have resulted in a 25% increase in website traffic and a 20% lift in social media following. Eden also plays a key role in cultivating strategic partnerships with industry influencers and retailers, further expanding the brand's reach and credibility.

Career Progression

Prior to joining Sienna Naturals, Eden held several senior marketing leadership positions at top-tier consumer brands. As the VP of Global Integrated Marketing at Black Opal Beauty, she led the development and execution of the company's global marketing initiatives, contributing to a 15% year-over-year increase in sales. Earlier in her career, Eden served as the Director of Brand Marketing & Strategy at Unilever, where she was instrumental in driving the successful relaunch of several iconic product lines, resulting in a 12% market share gain.

Academic Background

Eden holds a Bachelor of Science in Management from the Massachusetts Institute of Technology, where she graduated with high honors. During her time at MIT, she was recognized for her academic excellence and leadership, earning the prestigious Sponsors for Educational Opportunity Fellowship and serving as a teaching assistant for the STEM program.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand positioning and campaign development

• Digital marketing and e-commerce optimization

• Multicultural marketing and community engagement

• Strategic partnership and influencer marketing

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Eden has demonstrated a track record of driving impactful marketing initiatives that have directly contributed to the growth and success of the brands she has represented. Her ability to analyze market trends, develop innovative strategies, and deliver measurable results has earned her a reputation as a respected industry thought leader.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Eden Zeilo is poised to continue making a significant impact in the marketing and consumer products industries. As the Head of Marketing at Sienna Naturals, she is well-equipped to lead the brand's marketing efforts and drive sustainable growth in the years to come.