Edgardo Gimenez Mazo
Professional Overview
Edgardo Gimenez Mazo is an experienced digital media and marketing professional with a strong focus on the aviation industry. As the Director and Webmaster of Aviacionline.com, he oversees the strategic direction and daily operations of this leading online platform. Additionally, he serves as a Marketing Consultant at HUB360, providing expertise to clients across various industries.
Experience Summary
Current Roles
Director, Aviacionline.com (2016 - Present)
- Responsible for the overall management and strategic vision of Aviacionline.com, a prominent aviation news and information portal
- Oversees all content creation, website development, and digital marketing initiatives to drive audience engagement and revenue growth
- Fosters strong relationships with industry stakeholders, including airlines, manufacturers, and regulatory bodies, to deliver timely and relevant coverage
Webmaster, Aviacionline.com (2000 - Present)
- Manages the technical infrastructure and day-to-day operations of the Aviacionline.com website
- Develops and implements innovative web design and user experience strategies to enhance the platform's appeal and functionality
- Ensures the website remains up-to-date, secure, and optimized for search engine visibility and user accessibility
Marketing Consultant, HUB360 (2016 - Present)
- Provides strategic marketing guidance and implementation support to clients across diverse industries
- Develops targeted digital marketing campaigns, content strategies, and customer engagement initiatives to drive business growth
- Leverages data-driven insights to measure the effectiveness of marketing programs and optimize performance
Past Roles
Founder, Aereoos.com (2011 - 2014)
- Conceptualized and launched Aereoos.com, a pioneering aviation news and information portal in Argentina
- Grew the website's audience and revenue through innovative content strategies and digital marketing efforts
- Established Aereoos.com as a trusted source of aviation news and analysis in the local market
Coordinator of Mystery Shoppers, DOOR Training & Consulting (2009 - 2011)
- Managed a team of mystery shoppers to assess the customer service performance of client organizations
- Developed and implemented comprehensive training programs to enhance the skills and effectiveness of the mystery shopping team
- Analyzed field data and provided actionable insights to clients to improve their customer experience
Strategic Planner, GrupoBangher (2009 - 2011)
- Contributed to the development and execution of strategic marketing plans for the organization's diverse portfolio of clients
- Conducted market research, competitor analysis, and target audience profiling to inform effective marketing strategies
- Collaborated with cross-functional teams to deliver integrated marketing campaigns and measure their impact
Academic Background
Edgardo Gimenez Mazo holds a Bachelor's degree in Marketing from the Universidad Nacional del Nordeste, where he graduated with distinction.
Areas of Expertise
- Aviation industry knowledge and trends
- Digital media management and web operations
- Strategic marketing planning and implementation
- Data analysis and performance optimization
- Stakeholder relationship management
Professional Impact
- Established Aviacionline.com as a leading source of aviation news and information in Argentina and the broader Latin American region
- Developed innovative digital marketing strategies that have driven significant audience growth and engagement for Aviacionline.com
- Provided valuable marketing insights and support to clients across various industries, helping them achieve their business objectives
Conclusion
With over two decades of experience in the digital media and marketing landscape, Edgardo Gimenez Mazo has demonstrated a proven track record of success in the aviation industry. As the Director and Webmaster of Aviacionline.com, he continues to shape the platform's strategic direction and deliver exceptional user experiences. His versatile expertise and commitment to driving measurable results make him a valuable asset to both Aviacionline.com and his marketing consulting clients.
