Edith Yeh

Professional Summary

Professional Overview
Edith Yeh is a seasoned marketing professional with over a decade of experience driving brand strategy and growth in the beverage industry. As the Director of Brand Marketing at Zevia, she leverages her expertise in consumer insights, creative execution, and campaign optimization to elevate the brand's positioning and connect with health-conscious consumers.

Experience Summary

Current Role
As the Director of Brand Marketing at Zevia, Edith is responsible for leading the company's brand marketing initiatives. She oversees the development and implementation of comprehensive marketing campaigns, focusing on digital marketing, social media, and strategic partnerships to drive brand awareness and customer acquisition. Under her leadership, Zevia has expanded its market presence and experienced significant growth in target consumer segments.

Career Progression
Prior to joining Zevia, Edith held various brand management roles within the beverage industry. As a Brand Manager at OXIGEN Beverages Inc., she developed and executed successful brand campaigns that contributed to the company's revenue growth. Before that, she served as an Associate Brand Manager and Assistant Brand Manager at FIJI Water, where she honed her skills in brand positioning, product innovation, and integrated marketing communications.

Edith's early career was marked by her work as a Graphic Designer for several well-known wine and beverage brands, including FIJI Water, JUSTIN Vineyards & Winery, and Landmark Vineyards. During this time, she demonstrated her creative talent and understanding of visual branding, which laid the foundation for her transition into brand management.

Academic Background
Edith holds a Bachelor of Arts degree in Graphic Design from the University of California, Los Angeles (UCLA), where she graduated with distinction.

Areas of Expertise

• Brand strategy and positioning

• Consumer insights and market analysis

• Integrated marketing campaign development and execution

• Digital marketing and social media optimization

• Packaging and visual identity design

• Beverage industry trends and consumer preferences

Professional Impact
Throughout her career, Edith has spearheaded several successful brand initiatives that have driven measurable results. At Zevia, she has played a pivotal role in developing innovative marketing campaigns that have contributed to the brand's double-digit growth in key markets. Her ability to leverage data-driven insights and creative approaches has earned her recognition within the industry.

Conclusion
Edith Yeh is a versatile marketing leader with a proven track record of driving brand success in the competitive beverage market. With her strategic vision, creative problem-solving skills, and deep understanding of consumer behavior, she is well-positioned to continue propelling Zevia's growth and solidifying its position as a leading provider of better-for-you beverage options.