Matthew DuBois

Executive Overview

Edoardo Spadaro is the e-Commerce Executive at Adanola, an apparel and fashion company headquartered in Manchester, United Kingdom. Operating from May 2024, Spadaro is responsible for overseeing and executing key areas of the brand’s digital commerce functions, with an emphasis on user experience (UX) enhancement and strategic implementation of ecommerce initiatives.

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Professional Background and Responsibilities

Current Role

• Title: e-Commerce Executive

• Company: Adanola

• Tenure: Began May 2024

• Location: Manchester, United Kingdom

• Key Focus Areas:

• UX enhancement—driving improvements to the digital shopping journey

• Implementing strategies to optimize ecommerce performance and customer engagement

• Professional Contact:

• Email: [business email](mailto:E@adanola.com)

• LinkedIn: [Edoardo Spadaro](https://www.linkedin.com/in/edspadaro)

Education

• Degree: BA (Hons) Fashion Buying and Merchandising

• Institution: Manchester Metropolitan University

• Year of graduation: 2023

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Company Profile: Adanola

• Industry: Apparel & Fashion

• Headquarters: 26 Brindley Rd, Stretford, Greater Manchester, United Kingdom

• Founded: 2015

• Size: Approx. 156 employees (range: 51-200)

• Annual Revenue: $50.9 million

• CEO: Hyrum Cook (hcook@adanola.com)

Brand Positioning and Values:
Adanola is a leading activewear and athleisure brand devoted to combining style, function, and sustainability. The product range includes leggings, sports bras, hoodies, and joggers, designed with both high performance and leisure in mind. Innovative materials and eco-friendly manufacturing processes are central to its value proposition, appealing to fitness enthusiasts, fashion-conscious audiences, and clients seeking responsible fashion solutions.

Business Capabilities:
Adanola provides:

• Custom apparel design

• Branding solutions

• Screen printing, embroidery, and direct-to-garment printing

• Bulk and custom order services for businesses, sports teams, corporate branding, non-profits, and events

Operational Tech Stack:
The ecommerce operation leverages advanced marketing and analytics technologies, including:

• Google Analytics, Klaviyo, Shopify, Stripe

• Conversion optimization tools (e.g., Hotjar, DoubleClick)

• CRM and customer support integrations (e.g., Zendesk, Yotpo, Trustpilot)

Market Differentiation:
Adanola targets a trend-driven, quality-oriented audience seeking contemporary design and functionality, bolstered by a strong online presence and seamless direct-to-consumer channels.

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Professional Network and Influence

• Public Activity: Spadaro actively shares and engages in content related to the fitness and athleisure market, referencing market gaps and growth stories within the sector.

• Online Presence:

• [Instagram: @_edspadaro](https://www.instagram.com/_edspadaro/) – Positions himself as an ecommerce professional at Adanola, with a personal interest in both fashion and fitness.

• Active on LinkedIn with insights into the activewear sector and digital commerce trends.

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Actionable Insights

• Key Stakeholder: As e-Commerce Executive, Spadaro is likely involved in digital buying decisions, vendor selection for ecommerce technology, and marketing partnerships.

• Strategic Priorities: UX improvement and ecommerce optimization align with potential needs for new technologies, analytics tools, or customer engagement solutions.

• Decision-Making Environment: Adanola’s investment in a diverse tech stack and emphasis on both customer experience and sustainability suggest an openness to innovation and solution-oriented partnerships, especially those improving digital infrastructure or customer acquisition.

• Relevant Engagement Angles: Discussions focused on digital transformation, direct-to-consumer strategies, or sustainable technology partnerships are likely to resonate with Spadaro’s role and Adanola’s business objectives.

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Summary of Credentials

• Role: e-Commerce Executive, Adanola (May 2024–present)

• Expertise: Ecommerce strategy, UX enhancement, fashion retail, digital marketing

• Education: BA (Hons) Fashion Buying and Merchandising, Manchester Metropolitan University

• Company: Adanola—$50.9M revenue, 156 employees, Manchester-based activewear leader with a digital-first, sustainability-focused brand ethos.

For further engagement, align communication and solutions with ecommerce enhancement, customer experience improvement, and scalable fashion technology.