Director - Sales & Business Development
Vaud, Switzerland
Professional Overview
Edouard Masurel is an accomplished sales and business development professional with nearly 25 years of experience in the security printing and authentication solutions industry. As the Director of Sales & Business Development at Authentic Vision, he leverages his deep industry expertise to drive strategic growth initiatives and build long-lasting partnerships with clients worldwide.
Experience Summary
Current Role
As the Director of Sales & Business Development at Authentic Vision, Edouard is responsible for leading the company's global sales efforts and spearheading new business development opportunities. He works closely with clients to understand their unique security and brand protection needs, and then crafts tailored solutions that deliver measurable results. Under his leadership, Authentic Vision has expanded its footprint in key international markets and secured several high-profile partnerships.
Career Progression
Prior to joining Authentic Vision, Edouard held various leadership roles at SICPA, a renowned security printing and brand protection company. As the Head of the Identity Strategic Business Area, he was instrumental in diversifying SICPA's product portfolio and cultivating new market opportunities. Earlier in his career, he served as the Head of the Security Printers Business - Value Document Inks, where he successfully grew the company's global sales and oversaw the development of innovative security ink solutions.
Academic Background
Edouard holds a degree in Chemistry, having completed his studies at a prestigious institution in France. His technical expertise, combined with his business acumen, has been a driving force behind his success in the security printing and authentication solutions industry.
Areas of Expertise
- Sales strategy and execution
- Business development and partnership management
- Security printing and authentication solutions
- Brand protection and anti-counterfeiting technologies
- Technical product development and innovation
- Client relationship management and stakeholder engagement
Professional Impact
Throughout his career, Edouard has been recognized for his ability to drive growth, foster client relationships, and deliver innovative security solutions. At SICPA, he led the development of several high-profile security ink products that were adopted by governments and multinational corporations worldwide. In his current role at Authentic Vision, he has spearheaded the company's expansion into new geographic markets and secured strategic partnerships that have significantly enhanced its market position.
Conclusion
Edouard Masurel is a seasoned sales and business development executive with a proven track record of success in the security printing and authentication solutions industry. His deep technical expertise, combined with his strategic business acumen, makes him a valuable asset to Authentic Vision as the company continues to drive growth and deliver cutting-edge security solutions to clients globally.
