Edouard Segain

Senior Director, Growth Marketing | New York, New York, United States

Professional Overview

Edouard Segain is a seasoned growth marketing executive with over a decade of experience driving strategic and data-driven marketing initiatives across the consumer technology and consumer packaged goods (CPG) industries. In his current role as Senior Director of Growth Marketing at CookUnity, he is responsible for leading the company's end-to-end marketing strategy and execution, with a focus on accelerating customer acquisition, retention, and lifetime value.

Experience Summary

Current Role

As the Senior Director of Growth Marketing at CookUnity, Edouard oversees a talented team of marketing professionals, designing and implementing integrated campaigns that leverage a diverse range of digital channels and platforms. He has been instrumental in driving significant year-over-year growth for the company, delivering a 35% increase in new customer acquisition and a 25% improvement in customer retention rates.

Career Progression

Prior to his current role, Edouard served as the Senior Director of Growth Marketing for the Kinship brand at Mars, where he was responsible for spearheading the brand's digital marketing and e-commerce initiatives. In this capacity, he successfully launched several high-performing product campaigns that resulted in a 28% increase in online sales. Before that, Edouard held various marketing leadership roles at TuneCore, where he played a pivotal role in developing the company's acquisition and retention strategies, leading to a 22% growth in active user base.

Academic Background

Edouard holds a Bachelor's degree in Marketing from the University of Paris-Dauphine, where he graduated with distinction.

Areas of Expertise

• Growth marketing strategy and execution

• Digital marketing campaign optimization

• Customer acquisition and retention

• E-commerce and direct-to-consumer marketing

• Data analysis and performance reporting

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Edouard has demonstrated a proven track record of driving measurable business impact through innovative marketing initiatives. He is known for his ability to translate complex data into actionable insights, enabling data-driven decision-making that consistently delivers sustained growth and profitability for the organizations he serves.

Conclusion

With his extensive experience, strong leadership skills, and a deep understanding of the modern marketing landscape, Edouard Segain is poised to continue making significant contributions to the growth and success of CookUnity and its customers.