Professional Summary
Professional Overview
Edward Applebaum is a seasoned sales executive with over 20 years of experience driving revenue growth and business expansion across the technology industry. As the Regional Vice President of Sales at Aviz Networks, he is responsible for leading a high-performing sales team and developing strategic partnerships to capture market share in key regions.
Experience Summary
Current Role
In his current role as Regional Vice President of Sales at Aviz Networks, Edward is responsible for overseeing all sales activities and growth initiatives within his assigned geography. He leads a team of sales professionals and works closely with cross-functional departments to identify and capitalize on new business opportunities. Under his leadership, the regional sales team has consistently exceeded revenue targets and expanded the company's customer base.
Career Progression
Prior to joining Aviz Networks, Edward held various sales leadership positions at prominent technology companies, including Apromore, DataVisor, Hewlett Packard Enterprise, ScaleArc, IBM, and TIBCO Software. Throughout his career, he has demonstrated a proven track record of driving revenue growth, improving sales team performance, and implementing effective go-to-market strategies. His extensive industry experience and deep understanding of customer needs have enabled him to consistently deliver measurable results and positively impact the organizations he has served.
Academic Background
Edward holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, with a focus on Marketing and Information Systems.
Areas of Expertise
- Strategic sales leadership and team management
- Complex enterprise software and solutions sales
- Developing and executing go-to-market strategies
- Building and maintaining strong customer relationships
- Negotiating and closing high-value deals
- Driving revenue growth and profitability
- Leveraging data and analytics to optimize sales performance
Professional Impact
During his tenure at Apromore, Edward led the sales team to achieve over 30% year-over-year revenue growth in the Americas region. He also played a pivotal role in expanding the company's market presence and securing several strategic customer partnerships. At DataVisor, he successfully restructured the East Area sales team, resulting in a 25% increase in pipeline generation and a 20% improvement in win rates.
Conclusion
With his extensive experience, proven leadership, and strategic sales expertise, Edward Applebaum is well-positioned to drive continued success and growth for Aviz Networks in his role as Regional Vice President of Sales. His ability to motivate teams, develop innovative sales strategies, and deliver tangible results makes him a valuable asset to the organization.
