Professional Summary
Professional Overview
Edward Sorozan is a seasoned sales leader with extensive experience driving revenue growth and business development in the B2B technology sector. As the National Sales Director at W3 Business Network, he leverages his deep industry expertise and strategic acumen to spearhead the company's nationwide sales initiatives.
Experience Summary
Current Role
In his role as National Sales Director, Edward is responsible for leading a high-performing sales team and developing tailored sales strategies to expand W3 Business Network's client portfolio across Canada. He oversees all aspects of the sales process, from prospecting and client engagement to contract negotiation and account management. Under his leadership, the sales team has consistently exceeded revenue targets and achieved significant market share gains.
Career Progression
Prior to joining W3 Business Network, Edward served as the Regional Sales Manager at Technet Solutions, where he played a pivotal role in scaling the company's presence in the Eastern Canadian market. His ability to identify and capitalize on emerging opportunities, coupled with his exceptional team-building and coaching skills, contributed to the division's consistent year-over-year growth.
Earlier in his career, Edward held sales roles of increasing responsibility at various technology startups, honing his expertise in solution-based selling and customer relationship management.
Academic Background
Edward holds a Bachelor of Business Administration degree from the University of Toronto, with a specialization in Marketing. He has also completed several industry-specific certifications, including a Sales Leadership program from the Canadian Sales Institute.
Areas of Expertise
- Strategic sales planning and execution
- Channel partner management and development
- Complex B2B solution selling
- Data-driven decision-making and performance analytics
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at W3 Business Network, Edward has spearheaded the implementation of a comprehensive sales process optimization initiative, resulting in a 25% increase in lead conversion rates and a 20% improvement in sales team productivity. He has also played a pivotal role in securing several high-profile client contracts, solidifying the company's position as a market leader in the technology solutions space.
Conclusion
With his proven track record of driving sales excellence and delivering sustainable business growth, Edward Sorozan is a valuable asset to the W3 Business Network team. His strategic leadership, industry expertise, and ability to foster high-performing sales teams position him as a key contributor to the company's ongoing success and future expansion.
