Edwin Kim

VP of Ecommerce

Los Angeles, California, United States

Professional Overview

Edwin Kim is an accomplished ecommerce executive with over 14 years of experience driving digital transformation and revenue growth for leading retail and consumer brands. As the VP of Ecommerce at Rockstar Original, he oversees all aspects of the company's ecommerce strategy, operations, and omnichannel initiatives, contributing significantly to its ongoing success and market expansion.

Experience Summary

Current Role

As the VP of Ecommerce at Rockstar Original, Edwin is responsible for leading the company's ecommerce division and optimizing its online sales and marketing efforts. He collaborates cross-functionally to develop and implement comprehensive ecommerce strategies, streamline operational workflows, and leverage data-driven insights to enhance the customer experience and achieve sustainable growth. Under his leadership, Rockstar Original has seen a 28% increase in online revenue and a 36% improvement in customer retention over the past two years.

Career Progression

Prior to his current role, Edwin served as the Director of Ecommerce at Rockstar Original, where he played a pivotal role in transitioning the company's brick-and-mortar business to a successful omnichannel model. He has also held ecommerce leadership positions at Papaya Clothing and GS LOVE, where he drove significant improvements in website performance, digital marketing, and inventory management, resulting in double-digit revenue growth. Earlier in his career, Edwin gained valuable experience in sales, operations, and tradeshow management at Just USA Jeans.

Academic Background

Edwin holds a Bachelor of Science in Business Administration from the University of Southern California, where he graduated cum laude with a concentration in Marketing.

Areas of Expertise

• Ecommerce strategy and operations

• Omnichannel integration and optimization

• Digital marketing and customer acquisition

• Data analytics and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Edwin has demonstrated a proven track record of driving measurable business results through data-driven strategies and innovative ecommerce initiatives. His ability to identify and capitalize on emerging trends, coupled with his strong leadership and analytical skills, have made him a valuable asset in the ecommerce industry.

Conclusion

With his extensive experience, deep industry knowledge, and a proven ability to deliver sustainable growth, Edwin Kim is well-positioned to continue making a significant impact as the VP of Ecommerce at Rockstar Original. His strategic vision, collaborative approach, and commitment to delivering exceptional results make him a valuable asset to the company and a respected leader in the ecommerce space.