Eelco Rol

VP Marketing eCommerce
Berlin, Germany

Professional Overview

Eelco Rol is an experienced marketing executive with a strong track record in driving eCommerce growth and digital transformation. Leveraging his expertise in acquisition marketing, mobile marketing, and online marketing, he currently serves as the VP of Marketing eCommerce at hear.com, a leading provider of hearing solutions.

Experience Summary

Current Role

As the VP of Marketing eCommerce at hear.com, Eelco is responsible for leading the company's digital marketing strategy and initiatives. He oversees the acquisition marketing, mobile marketing, and online marketing teams, focused on driving customer acquisition, engagement, and retention through data-driven, multi-channel campaigns.

Career Progression

Prior to his current role, Eelco held several senior marketing positions, including Director of Acquisition Marketing at audibene, where he was instrumental in scaling the company's customer base and expanding its market presence. He also served as the Head of Mobile Marketing at Rocket Internet's ZipJet and Lendstar GmbH, where he spearheaded the development and optimization of mobile-first marketing strategies.

Earlier in his career, Eelco gained valuable experience in online marketing and search engine advertising as a Manager at Scout24 Services GmbH and a Marketing Manager at eGENTIC GmbH. He also completed internships at TMG - Triscreen Media Group and ClearSense, further honing his skills in digital marketing and search engine optimization.

Academic Background

Eelco holds a Bachelor's degree in Business Administration from a leading university, where he specialized in marketing and digital technologies.

Areas of Expertise

• Acquisition marketing and customer growth

• Mobile marketing strategy and implementation

• Online marketing, including SEO, SEM, and social media

• Data-driven decision making and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

At hear.com, Eelco has driven significant growth in the company's customer base and revenue through the implementation of innovative, data-driven marketing campaigns. He has led the successful launch of several high-impact mobile marketing initiatives, resulting in increased user engagement and conversion rates.

Conclusion

With his extensive experience in eCommerce marketing and proven ability to drive digital transformation, Eelco Rol is well-positioned to continue making a substantial impact in the hearing solutions industry. As the VP of Marketing eCommerce at hear.com, he is committed to leveraging his expertise to propel the company's growth and cement its position as a market leader.