Eileen Littlejohn
Seasoned Media and Entertainment Executive with Diverse Operations Expertise
Professional Overview
Eileen Littlejohn is a versatile media and entertainment executive with over 30 years of experience in strategy, business operations, and network management. As the VP of Strategy, Business and Network Operations for Centric TV and BET Experience at BET Networks, a subsidiary of Viacom Inc., she oversees strategic planning, operational optimization, and the execution of high-profile media and event productions.
Experience Summary
Current Role
In her current role, Littlejohn is responsible for driving the strategic vision and operational efficiency of Centric TV and the BET Experience, BET's annual music festival. She leads cross-functional teams to align business objectives, streamline processes, and enhance the audience experience. Under her leadership, Centric TV has strengthened its brand positioning and expanded its content offerings, while the BET Experience has grown to become one of the premier urban entertainment events in the country.
Career Progression
Littlejohn's extensive career at BET Networks has spanned various leadership positions, including VP of Business and Network Operations for BET Jazz, BETJ Network, and BET Event Productions, as well as Director of Finance and Operations for BET and BET on Jazz. Throughout her tenure, she has consistently demonstrated her ability to optimize operations, improve profitability, and enhance the viewer experience.
Academic Background
Eileen Littlejohn holds a Bachelor's degree in Accounting from the University of Maryland, Baltimore County, where she graduated with honors.
Areas of Expertise
- Strategic Planning and Execution
- Business Operations and Optimization
- Financial Management and Budgeting
- Media Production and Event Management
- Cross-Functional Collaboration and Team Leadership
Professional Impact
Under Littlejohn's leadership, Centric TV has successfully repositioned itself as a premier destination for Black and urban content, attracting a growing audience and increasing revenue. The BET Experience has also seen significant growth, becoming one of the largest and most influential urban music festivals in the United States. Littlejohn's contributions have been instrumental in driving the overall success and profitability of BET Networks' diverse portfolio of media properties.
Conclusion
Eileen Littlejohn's extensive experience, strategic vision, and operational expertise make her a valuable asset to BET Networks. Her ability to navigate the evolving media landscape and deliver innovative solutions has consistently positioned her as a respected leader in the industry. Littlejohn's commitment to driving business growth, enhancing the viewer experience, and fostering a collaborative work environment positions her for continued success in her current and future roles.
