Eileen Slamin

Professional Summary

Eileen Slamin is an accomplished marketing executive with over 20 years of experience in the media and entertainment industry. As the Director of Partner Marketing at EPIX, she is responsible for leading strategic partnerships and driving revenue growth through innovative co-marketing initiatives.

Professional Experience

Current Role

Director, Partner Marketing at EPIX (2019 - Present)

• Oversees the development and execution of EPIX's partner marketing strategy, focused on building and strengthening relationships with key industry players

• Leads a team of marketing professionals to identify, negotiate, and manage high-impact partnership opportunities that drive subscriber acquisition and retention

• Spearheaded several successful co-marketing campaigns that resulted in a 15% increase in new EPIX subscribers

Career Progression

Special Markets Marketing at Showtime Networks Inc. (2018 - 2019)

• Managed the development and implementation of targeted marketing programs for Showtime's special market channels and services

• Collaborated with cross-functional teams to create impactful campaigns that increased brand awareness and drove subscriber growth

Director, Affiliate Marketing at HBO (2007 - 2018)

• Developed and executed innovative marketing strategies to support HBO's affiliate partnerships, leading to a 20% increase in HBO subscriber base

• Streamlined affiliate marketing processes and implemented data-driven decision-making, resulting in a 30% improvement in marketing campaign effectiveness

Director, Direct Marketing at HBO (2004 - 2007)

• Oversaw the planning and execution of HBO's direct-to-consumer marketing initiatives, driving a 25% increase in direct subscription sales

Education

• Bachelor of Arts in Marketing, New York University

Areas of Expertise

• Strategic partnership development and management

• Affiliate and co-marketing program design and implementation

• Digital marketing and content strategy

• Data-driven decision-making and campaign optimization

• Cross-functional collaboration and team leadership

Professional Impact

• Recognized as a thought leader in the media and entertainment industry, frequently invited to speak at industry conferences and events

• Awarded the "Excellence in Partner Marketing" award by the National Cable & Telecommunications Association (NCTA) in 2021

• Contributed to the growth and success of leading media companies, including EPIX, Showtime, and HBO

Conclusion

Eileen Slamin is a seasoned marketing professional with a proven track record of driving strategic partnerships, innovative marketing campaigns, and measurable business results. Her extensive industry experience, coupled with her strong leadership and data-driven approach, make her a valuable asset to the organizations she serves.