Professional Background
Position & Roles
Eira Viitala is the Chief Brand Officer (CBO) at Pohjanmaan Kaluste Oy. She has held this position since May 2015. Prior to her current role, Eira has undertaken several significant roles within the company dating back to 2000:
- COO Sales and Marketing from 2011
- Manager Marketing from November 2004
- Export Manager from May 2002
- Office Manager from April 2000
Eira Viitala initiated her entrepreneurial journey by founding Eira Viitala Oy in 2018, a consultancy firm specializing in management consulting.
Professional Experience
Eira's extensive career exceeds two decades, contributing vastly to Pohjanmaan Kaluste Oy. Her areas of expertise include sales, marketing, and management across different capacities within the company. Notably, she also served as a Group Leader at Suomalainen eroseminaari between 2016-2018.
Board Membership
Eira is also a member of the board at Pohjanmaan Kaluste Oy, alongside Timo Viitala and Ari Lustila.
Educational Background
Eira Viitala boasts a robust educational foundation encompassing various fields and qualifications:
- Vocational Qualification in Business and Administration with a focus on Accounting and Finance from Seinäjoen Kauppaopisto (1985-1987)
- Export Sales and Marketing training from Fintra (2001-2002)
- Management Studies at SEDU (1998)
- Licensed Advanced Master in NLP from NLP Opisto (2016)
- Digital Marketing also at SEDU (2016)
- Solution Focused Supervising of Work at HPI (2016-2018)
Company Overview: Pohjanmaan Kaluste Oy
Pohjanmaan Kaluste Oy, established by Pentti Viitala in 1964, has evolved from a small enterprise into a renowned international furniture manufacturer. The company employs approximately 500 personnel across four factories. Its portfolio of high-quality, customizable furniture meets both residential and commercial needs.
Key Highlights
- Family-Owned Business: The company remains a family enterprise, with ownership and management continuing through Pentti Viitala's descendants, notably his son Timo Viitala.
- Global Presence: Half of the company's revenue is generated from exports, with significant operations in North America under Luonto Furniture Inc.
- Sustainable Development: Pohjanmaan Kaluste Oy emphasizes product longevity and sustainable practices, reflecting the founder’s philosophy of delivering quality at reasonable prices.
- Expansion & Growth: The company has demonstrated robust growth, particularly during the 2000s, and remains an influential player in the international market.
- Product Innovation: Constant innovation in product development aligns with contemporary trends and customer satisfaction.
Contact Information
- Address: Kalustekatu 7, 61300 Kurikka, Finland
- Email: asiakaspalvelu@pohjanmaan.fi
- Phone: +358 (0)201 450 500
Professional Connections
Eira Viitala is professionally connected with several individuals and organizations through her roles and projects. Notable connections include:
- Anne-Mari Ala-Lahti, Marketing Manager at Pohjanmaan Kaluste Oy
- Various Industry Leaders involved in professional groups and initiatives.
Understanding Eira Viitala's significant role and extensive experience within Pohjanmaan Kaluste Oy, combined with her dedicated approach to brand development and market expansion, positions her as an influential contact for potential business ventures and collaborative opportunities.
