Eirin Bryett - Princess Polly
Profile Summary
Name: Eirin Bryett
Company: Princess Polly
Position: Co-Founder & Co-CEO
Location: West Hollywood, California, United States
LinkedIn Profile: [Eirin Bryett - Princess Polly](https://www.linkedin.com/in/eirin-bryett-bb318685)
Education: Griffith University
Work Email (valid as of last update): e@prince.com
Professional Background
Eirin Bryett is the Co-Founder and Co-Chief Executive Officer at the Australian-based fashion brand, Princess Polly. Along with her co-founder and husband, Wez Bryett, Eirin has been pivotal in transforming Princess Polly from a brick-and-mortar store into a global e-commerce powerhouse. The digital arm of the business was launched in 2010, shifting focus as online sales began to outpace physical store sales.
Company Overview
Company: Princess Polly
Industry: Retail
Headquarters: West Hollywood, California, United States
Number of Employees: 201-500
Website: [princesspolly.com](https://www.princesspolly.com)
Princess Polly is renowned for its trendy, affordable young women’s clothing, targeting primarily young females from their teen years to mid-twenties. The company has effectively leveraged influencer marketing and an engaging social media presence to cultivate a dedicated customer base.
Business Achievements and Strategy
Growth and Expansion:
- Princess Polly first began as a boutique retailer in 2005 in Gold Coast, Queensland. By 2010, the digital presence was established.
- The brand launched its U.S. online store in 2019 and transitioned its Australian store to the Shopify Plus platform. By 2023, the company ventured into physical retail, opening its first store in Westfield Century City, Los Angeles.
- Recently, the brand announced plans to open five additional stores on both U.S. coasts in Scottsdale, Santa Clara, Irvine, San Diego, and Boston by the end of 2024.
Marketing and Customer Acquisition:
Technological Integration:
- Princess Polly employs a range of Shopify-compatible plugins including Gleam for competitions, Hotjar for user analytics, Nosto for personalized recommendations, and Zendesk for customer support, enhancing the overall shopping experience and operational efficiency.
Notable Professional Insights
Recent Interviews and Public Statements:
Key Takeaways
Overall, Eirin Bryett’s strategic vision and operational leadership have significantly contributed to Princess Polly’s prominence in the fashion retail sector. The company’s adaptive strategies and focus on customer engagement position it well for continued growth and expansion.