ES

Eiti Singhal

Eiti Singhal


Chief Marketing Officer



Professional Overview
Eiti Singhal is a seasoned marketing executive with over 15 years of experience driving impactful brand strategies and campaigns across the consumer electronics and retail sectors. As the Chief Marketing Officer at Vega Industries Private Limited, she is responsible for developing and executing holistic marketing initiatives to strengthen the company's market positioning, drive customer acquisition, and enhance brand loyalty.

Experience Summary

Current Role
As the Chief Marketing Officer at Vega Industries, Eiti is responsible for leading the company's marketing and communications efforts. She has been instrumental in developing and implementing innovative marketing strategies that have resulted in a significant increase in brand awareness and customer engagement. Eiti has also played a pivotal role in driving the company's digital transformation, leveraging data-driven insights to optimize marketing campaigns and enhance the customer experience.

Career Progression
Prior to her current role, Eiti held senior marketing positions at leading organizations such as Samsung, Panasonic, and Snapdeal. She has a proven track record of driving strategic marketing initiatives that have delivered tangible business impact. At Samsung, Eiti was responsible for the company's mobile marketing efforts, where she successfully executed impactful campaigns that contributed to the brand's growth in the Indian market. As the Head of Brand and Marketing Communications at Panasonic's Home Appliances Business, Eiti led the development and implementation of integrated marketing strategies that strengthened the brand's presence and increased market share.

Academic Background
Eiti holds a Bachelor's degree in Business Administration from the University of Delhi, where she graduated with distinction. She has also completed a Post-Graduate Diploma in Marketing Management from the prestigious National Institute of Industrial Engineering.

Areas of Expertise
  • Brand strategy and positioning

  • Integrated marketing campaign development and execution

  • Digital marketing and omnichannel customer engagement

  • Market research and data-driven decision-making

  • Cross-functional team leadership and collaboration


Professional Impact
Throughout her career, Eiti has demonstrated a strong ability to drive measurable business impact through her marketing strategies. At Snapdeal, she spearheaded the company's brand revitalization efforts, which resulted in a significant increase in customer acquisition and improved brand perception. At edabba.com, Eiti was instrumental in developing and implementing a comprehensive marketing plan that contributed to the company's rapid growth and expansion.

Conclusion
Eiti Singhal is a seasoned marketing professional with a proven track record of success in the consumer electronics and retail industries. As the Chief Marketing Officer at Vega Industries, she is poised to further strengthen the company's market position and drive sustainable growth through her strategic marketing expertise and data-driven approach.