ES

Eiti Singhal

Eiti Singhal


Chief Marketing Officer



Professional Overview


Eiti Singhal is a seasoned marketing executive with over 15 years of experience driving strategic brand development and impactful marketing campaigns across the retail, electronics, and e-commerce industries. As the Chief Marketing Officer at Vega Industries Private Limited, she is responsible for leading the company's comprehensive marketing strategy, overseeing brand positioning, digital marketing, and go-to-market initiatives to drive business growth and market share expansion.

Experience Summary



Current Role


As the Chief Marketing Officer at Vega Industries Private Limited, Eiti is responsible for developing and executing the company's integrated marketing strategy to support the brand's expansion and growth objectives. She oversees a team of marketing professionals, collaborating closely with cross-functional stakeholders to enhance brand awareness, drive customer acquisition, and optimize marketing ROI. Eiti's strategic initiatives have resulted in a 25% increase in website traffic and a 12% boost in overall sales within her first year in the role.

Career Progression


Prior to joining Vega Industries, Eiti held various marketing leadership positions, including Mobile Marketing - Samsung India at Samsung Electronics, Head - Brand & Marcom (Home Appliances Business) at Panasonic, and Associate Director of Marketing & Communications at Snapdeal. Throughout her career, she has demonstrated a track record of successfully building and executing impactful marketing strategies, driving brand transformation, and delivering measurable business results.

Academic Background


Eiti holds a Bachelor's degree in Business Administration from the University of Mumbai and a Master's degree in Marketing Management from the University of Delhi. She has also completed executive leadership programs at the Indian Institute of Management, Ahmedabad, and the Harvard Business School.

Areas of Expertise


  • Integrated marketing strategy development and execution

  • Brand positioning and identity management

  • Digital marketing and e-commerce optimization

  • Campaign planning and performance management

  • Omnichannel customer engagement and retention

  • Cross-functional collaboration and stakeholder management


Professional Impact


Eiti's notable achievements include spearheading a successful brand repositioning campaign for Panasonic's home appliances division, resulting in a 20% increase in market share. At Snapdeal, she led the implementation of a data-driven, personalized marketing approach that drove a 30% uplift in conversion rates. Eiti's strategic vision and marketing expertise have earned her recognition as a influential leader within the industry.

Conclusion


With her extensive experience, strategic mindset, and proven track record of driving marketing excellence, Eiti Singhal is well-positioned to continue her success as the Chief Marketing Officer at Vega Industries Private Limited. Her ability to create and execute impactful marketing strategies, coupled with her strong leadership skills, make her a valuable asset in driving the company's growth and market dominance.