Ela Naranda

Product Marketing Manager
Croatia

Professional Overview

Ela Naranda is a seasoned marketing professional with a diverse background spanning product marketing, digital marketing, and employer branding. As a Product Marketing Manager at Infobip, she is responsible for developing and executing effective go-to-market strategies, driving product growth and adoption, and aligning cross-functional teams to deliver exceptional customer experiences. Ela also leverages her expertise as a Digital Marketing Lecturer and Social Media Manager, contributing to the success of various organizations and clients.

Experience Summary

Current Roles

Product Marketing Manager, Infobip (Present)

• Develop and implement comprehensive product marketing strategies to drive awareness, adoption, and revenue for Infobip's suite of communications solutions

• Collaborate with cross-functional teams, including product, sales, and customer success, to align on go-to-market initiatives and ensure seamless customer journeys

• Analyze market trends, competitor activities, and customer insights to inform product positioning, messaging, and content creation

• Spearhead the creation of compelling product collateral, including whitepapers, case studies, and sales enablement materials

• Measure and report on the effectiveness of marketing campaigns, utilizing data-driven insights to optimize future efforts

Digital Marketing Lecturer, Centar za cjeloživotno učenje i kulturu Bjelovar (Present)

• Deliver comprehensive lectures and workshops on digital marketing strategies, social media management, and content creation

• Develop and update course curriculum to ensure relevance and alignment with industry best practices

• Provide mentorship and guidance to students, helping them develop practical digital marketing skills

Social Media Manager, OPG Naranđa (Present)

• Manage the social media presence and online reputation for a local agricultural company

• Create and curate engaging content to increase brand awareness and customer engagement

• Monitor social media analytics to optimize content and channel performance

Senior Employer Branding Specialist, Infobip (Present)

• Develop and implement employer branding strategies to attract top talent and strengthen Infobip's position as an employer of choice

• Collaborate with the HR team to create compelling content, including employee testimonials and company culture showcases

• Manage Infobip's employer-focused social media channels and digital platforms

Digital Marketing Manager, HANZA MEDIA d.o.o. (Present)

Career Progression

Prior to her current roles, Ela honed her skills in digital marketing and employer branding as a Digital Marketing Manager at HANZA MEDIA d.o.o. Her ability to drive measurable results and her passion for creating innovative marketing campaigns have been instrumental in her professional growth.

Academic Background

Ela holds a Bachelor's degree in Marketing from the University of Zagreb, where she graduated with distinction. Her academic achievements, combined with her practical experience, have positioned her as a respected expert in the marketing industry.

Areas of Expertise

• Product marketing strategy and execution

• Digital marketing, including social media management and content creation

• Employer branding and talent attraction

• Market research and data-driven decision making

• Cross-functional collaboration and project management

Professional Impact

Throughout her career, Ela has made significant contributions to the organizations she has worked with. At Infobip, she has played a crucial role in developing and implementing effective product marketing strategies, resulting in increased brand awareness and customer engagement. As a Digital Marketing Lecturer, Ela has empowered students with valuable skills and knowledge, preparing them for successful careers in the digital marketing field.

Conclusion

Ela Naranda is a dynamic and versatile marketing professional with a proven track record of driving growth and success for the organizations she serves. Her diverse experience, combined with her passion for innovation and data-driven decision making, make her a valuable asset in any marketing-focused role. Ela is dedicated to continually expanding her expertise and making a meaningful impact in the industry.