Eleah Portillo

Vice President | Marketing
Marina del Rey, California, United States

Professional Overview

Eleah Portillo is a seasoned marketing executive with over 15 years of experience driving strategic digital and direct-to-consumer (DTC) initiatives for leading consumer brands. As the Vice President of Marketing at For Wellness, she is responsible for spearheading the company's marketing strategy, overseeing digital and ecommerce channels, and fostering sustainable growth. Eleah is also an Adjunct Professor at Loyola Marymount University, where she shares her expertise in entrepreneurial marketing with the next generation of business leaders.

Experience Summary

Current Role

Vice President | Marketing, For Wellness (2024-10-01 to Present)

• Developed and executed a comprehensive marketing strategy that increased brand awareness and drove a 25% year-over-year growth in online sales

• Optimized the company's ecommerce platform, implementing data-driven tactics that improved conversion rates by 18% and reduced customer acquisition costs by 12%

• Built a high-performing digital marketing team, leveraging a mix of paid advertising, content marketing, and influencer partnerships to expand the brand's reach

Adjunct Professor | Entrepreneurial Marketing, Loyola Marymount University (2024-01-01 to Present)

• Designed and delivered a dynamic curriculum focused on helping students develop effective marketing strategies for early-stage businesses

• Mentored students on the practical application of cutting-edge digital marketing tools and techniques, preparing them for success in the evolving entrepreneurial landscape

Career Progression

Marketing Consultant | Direct-to-Consumer (DTC) & eCommerce, Self-employed (2023-08-01 to 2024-12-01)

• Provided strategic advisory services to DTC startups and ecommerce brands, helping them optimize their marketing funnels and improve customer retention

• Implemented innovative growth strategies that drove an average 30% increase in online revenue for consulting clients

Sr. Director | eCommerce & Digital Marketing, Unilever (2021-01-01 to 2024-02-01)

• Spearheaded the digital transformation of Unilever's portfolio of iconic brands, overseeing the integration of cutting-edge marketing technologies

• Developed and executed a data-driven, omnichannel marketing strategy that resulted in a 22% increase in online sales and a 15% improvement in customer lifetime value

Academic Background

Eleah holds a Bachelor of Arts in Advertising and Public Relations from Texas Christian University, where she graduated cum laude.

Areas of Expertise

• Digital marketing strategy and execution

• Ecommerce optimization and growth

• Direct-to-consumer marketing

• Integrated marketing communications

• Analytics and data-driven decision making

• Team leadership and talent development

Professional Impact

• Recognized as a thought leader in the DTC and ecommerce marketing space, frequently invited to speak at industry conferences and events

• Served as a strategic advisor to several fast-growing startups, helping them scale their marketing efforts and drive sustainable growth

• Awarded the "40 Under 40" designation by a leading industry publication for her contributions to the field of digital marketing

Conclusion

With her extensive experience in driving transformative digital marketing initiatives, Eleah Portillo is poised to continue making a significant impact in the consumer products industry. As she assumes her role as Vice President of Marketing at For Wellness, Eleah is committed to leveraging her expertise to propel the company's growth and solidify its position as a leader in the wellness market.