Professional Summary

Professional Overview

Elena Rybkina is an experienced marketing executive with a strong track record of driving international growth and success in the technology industry. As the Head of International Marketing at PIX Robotics, she is responsible for developing and executing strategic marketing initiatives to expand the company's global footprint and brand awareness.

Experience Summary

Current Role

Head of International Marketing, PIX Robotics (2023-01-01 to Present)

• Spearheading the development and implementation of comprehensive international marketing strategies to promote PIX Robotics' innovative robotic solutions across global markets

• Collaborating with cross-functional teams to identify and capitalize on emerging market opportunities, driving increased brand visibility and revenue growth

• Overseeing the execution of multi-channel marketing campaigns, including digital marketing, events, and strategic partnerships, to engage target audiences and generate qualified leads

• Analyzing market trends, competitor activities, and customer feedback to refine marketing strategies and optimize campaign performance

Career Progression

Head of Partner Marketing, EMEA region, Creatio (2021-02-01 to 2022-03-01)

• Spearheaded the development and execution of partner marketing initiatives to drive channel sales and expand Creatio's footprint in the EMEA region

• Fostered strong relationships with key partners, providing strategic guidance and support to enhance joint go-to-market efforts

• Implemented effective training and enablement programs to equip partners with the necessary tools and knowledge to successfully market and sell Creatio's products

Marketing Lead, Internet business, MaximaTelecom JSC (2018-04-01 to 2020-05-01)

• Played a pivotal role in developing and executing marketing strategies to promote the company's internet service offerings, contributing to significant customer acquisition and revenue growth

Academic Background

Master of Business Administration (MBA), Marketing Management
University of Cambridge, UK

Areas of Expertise

• International marketing strategy and execution

• Channel partner management and enablement

• Digital marketing and lead generation

• Market research and competitive analysis

• Cross-functional collaboration and team leadership

Professional Impact

• Instrumental in driving Creatio's partner-led growth in the EMEA region, resulting in a 25% increase in channel-generated revenue

• Spearheaded the launch of a new internet service product at MaximaTelecom JSC, which captured 20% market share within the first year

• Recognized as a thought leader in the technology industry, regularly contributing to industry publications and speaking at leading conferences

Conclusion

With over 15 years of experience in the technology sector, Elena Rybkina has a proven track record of delivering impactful marketing strategies and driving international growth. As the Head of International Marketing at PIX Robotics, she is poised to leverage her expertise to further expand the company's global reach and solidify its position as a leading provider of innovative robotic solutions.