Eli Gurock

Director of Strategic Vendor Partnerships, REI

Professional Overview
Eli Gurock is an accomplished retail and e-commerce executive with extensive experience in strategic vendor partnerships, sales, client services, and digital marketing. As the Director of Strategic Vendor Partnerships at REI, he leverages his deep industry expertise to drive value-added partnerships and innovative go-to-market strategies.

Experience Summary

Current Role
In his current role at REI, Eli is responsible for developing and managing strategic relationships with key vendors and partners. He works closely with cross-functional teams to identify new opportunities, align business objectives, and deliver exceptional results for both REI and its partners. Under his leadership, the team has successfully expanded REI's vendor ecosystem and secured mutually beneficial agreements that have significantly contributed to the company's growth and market presence.

Career Progression
Prior to joining REI, Eli held several senior leadership positions in the retail and e-commerce industry. As the Director of Sales, Client Services & Monetization at Staples Media Network, he oversaw the development and execution of innovative advertising and marketing solutions for the company's client base. Earlier, he served as the SVP, Group Lead Retail Media and VP of Marketplaces and Retail Media at MERGE, where he played a pivotal role in building the company's retail media and marketplace capabilities. Eli's career also includes experience as the Vice President of Marketing at eBags, where he drove the company's digital strategy and analytics initiatives, and as the Director of E-Commerce at Dancing Deer Baking Co., where he successfully grew the online business.

Academic Background
Eli holds a Bachelor's degree in Business Administration from the University of Colorado, Boulder.

Areas of Expertise

• Strategic vendor and partner management

• Retail media and marketplace development

• E-commerce and digital marketing strategy

• Sales and client services leadership

• Cross-functional team collaboration and alignment

Professional Impact
Throughout his career, Eli has demonstrated a track record of driving measurable results for the organizations he has served. His ability to identify and capitalize on emerging industry trends, forge productive partnerships, and implement data-driven strategies has consistently led to significant revenue growth and enhanced market positioning for his employers.

Conclusion
With his extensive experience, deep industry knowledge, and proven leadership abilities, Eli Gurock is well-positioned to continue making a valuable impact in his role as the Director of Strategic Vendor Partnerships at REI. His strategic mindset, collaborative approach, and commitment to driving innovation make him a valuable asset to the organization.