Elina Ivanova
Owner and CEO, Princeps Advertising / Princeps Group
Professional Overview
Elina Ivanova is a seasoned entrepreneur and marketing strategist with over 15 years of experience in the advertising and media industries. As the Owner and CEO of Princeps Advertising / Princeps Group, she leverages her expertise in branding, digital marketing, and project management to deliver innovative solutions that drive growth for her clients.
Experience Summary
Current Role
As the Owner and CEO of Princeps Advertising / Princeps Group, Elina is responsible for setting the strategic vision, managing client relationships, and overseeing a team of talented marketing professionals. Under her leadership, the agency has consistently delivered award-winning campaigns that have helped clients achieve their marketing and business objectives.
Career Progression
Elina's entrepreneurial journey began in 2014 when she founded Smart Creative Group, a full-service marketing agency. In 2015, she established CARRA concept, a design and branding consultancy. Elina's diverse background includes roles as an Account Executive at M3 Communications Group and a PR Manager at Business Forum, where she honed her skills in client relations, project management, and strategic communications.
Academic Background
Elina holds a Bachelor's degree in Marketing and Marketing Management from the New Bulgarian University. She has also completed executive education programs in Negotiation Mastery, Design Thinking and Innovation, and Disruptive Strategy from Harvard Business School Online, further expanding her strategic and analytical capabilities.
Areas of Expertise
- Branding and identity development
- Digital marketing strategy and implementation
- Project management and client relations
- Advertising campaign planning and execution
- Entrepreneurship and business development
Professional Impact
In addition to her work at Princeps Advertising / Princeps Group, Elina is the Founder and Owner of EL WELL, a wellness-focused startup, and the Founder and Co-owner of Vapy, a leading e-commerce platform in the vaping industry. She also serves as the President of the European Vape Industry Association, where she advocates for industry standards and regulations.
Conclusion
Elina Ivanova's extensive experience, entrepreneurial spirit, and strategic expertise have positioned her as a respected leader in the advertising and marketing industry. As the Owner and CEO of Princeps Advertising / Princeps Group, she continues to drive innovation and deliver exceptional results for her clients, while also pursuing her passion for entrepreneurship and industry advocacy.
