Elina Nathanson

SVP Design & Development | Founder | Creative Principal

Professional Overview
Elina Nathanson is an accomplished design and development executive with over 25 years of experience driving innovation and growth across the fashion and apparel industry. As the Senior Vice President of Design & Development at NYC Alliance, she oversees the creative vision and technical execution for the company's diverse product portfolio. Additionally, Elina serves as the Founder of fashion.draw.love and the Creative Principal at STUDIO ENZ, where she provides strategic consulting and creative direction to emerging brands and industry leaders.

Experience Summary

Current Roles
SVP Design & Development, NYC Alliance (2023-04-01 to Present)

• Responsible for leading the design and development strategy, ensuring the company's product offerings align with market trends and customer preferences

• Oversees a cross-functional team of designers, technical designers, and merchandisers to deliver innovative and commercially successful collections

• Collaborates with the executive leadership team to develop and implement the company's long-term growth initiatives

Founder, fashion.draw.love (2022-01-01 to Present)

• Established a platform to showcase Elina's passion for fashion illustration and design, providing a creative outlet and inspiration for aspiring designers

Creative Principal | Consultant, STUDIO ENZ (2021-01-01 to Present)

• Provides strategic consulting and creative direction to fashion and apparel brands, helping them develop unique brand identities and successful product lines

Career Progression
EVP Design | Merchandising | Technical Design | Marketing, Bagatelle International (2021-01-01 to 2022-01-01)

• Oversaw the design, merchandising, technical design, and marketing functions, driving the company's transformation and positioning it for long-term growth

SVP Design | Marketing | Licensing | Technical Design, ONE Jeanswear Group (2011-01-01 to 2021-01-01)

• Spearheaded the design, marketing, licensing, and technical design strategies, leading the company to achieve significant revenue growth and market share expansion

Creative Director, Marrakech | IDG (2008-01-01 to 2011-01-01)

• Developed and executed the creative vision for the Marrakech brand, contributing to its successful expansion into new markets and product categories

Academic Background
Elina holds a Bachelor of Fine Arts (BFA) in Fashion Design from the Fashion Institute of Technology (FIT), where she graduated with distinction.

Areas of Expertise

• Fashion and apparel design

• Merchandising and product development

• Technical design and production

• Marketing and brand strategy

• Licensing and partnerships

• Creative leadership and team management

Professional Impact

• Instrumental in driving the growth and transformation of multiple fashion and apparel companies, delivering exceptional financial and operational results

• Recognized as a creative visionary, successfully launching and growing iconic brands through innovative design, effective marketing, and strategic partnerships

• Passionate about mentoring and developing emerging design talent, contributing to the industry's continuous evolution

Conclusion
Elina Nathanson's extensive experience, strategic acumen, and creative prowess have made her a respected leader in the fashion and apparel industry. With a proven track record of driving innovation and growth, she is poised to continue shaping the future of the industry through her roles at NYC Alliance, fashion.draw.love, and STUDIO ENZ.