Elisa McGraw

Marketing Automation Specialist | New York, New York

Professional Overview

Elisa McGraw is a highly skilled Marketing Automation Specialist with a proven track record of driving digital growth and engagement for leading companies. With expertise in marketing automation, campaign optimization, and data-driven decision-making, she excels at leveraging technology to deliver impactful marketing strategies.

Experience Summary

Current Role

As a Marketing Automation Specialist at Peloton Interactive, Elisa is responsible for designing and implementing advanced marketing automation workflows to enhance customer acquisition, retention, and loyalty. She leverages her deep understanding of marketing automation platforms, customer behavior, and data analytics to automate and optimize multi-channel campaigns, resulting in improved conversion rates and increased customer lifetime value.

Career Progression

Prior to her current role, Elisa held a series of progressive positions at Notable, where she demonstrated her versatility and leadership in growth marketing. As the Senior Manager, Growth Marketing, she spearheaded the implementation of data-driven marketing strategies, leading to a significant increase in the company's user acquisition and engagement metrics. She previously served as the Manager, Growth Marketing and Growth Associate, contributing to the company's overall marketing success.

Elisa's professional journey also includes experience as an English Second Language Teacher at Wizard by Pearson and a participant in the LEAD Program at New Women New Yorkers, where she honed her skills in project management, stakeholder engagement, and cross-functional collaboration.

Academic Background

Elisa holds a Bachelor's degree in Marketing from the University of California, Los Angeles, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Marketing Automation: Proficient in the design, implementation, and optimization of advanced marketing automation workflows across email, SMS, and web-based channels.

• Campaign Management: Skilled in managing multi-channel marketing campaigns, leveraging data-driven insights to enhance targeting, messaging, and conversion rates.

• Analytics and Reporting: Adept at interpreting complex data, creating insightful reports, and using analytics to inform strategic decision-making.

• Cross-Functional Collaboration: Experienced in working closely with cross-functional teams, including product, sales, and customer success, to align marketing initiatives with overall business objectives.

• Project Management: Demonstrated ability to effectively manage multiple projects, prioritize tasks, and deliver results within established timelines.

Professional Impact

At Notable, Elisa led the implementation of a comprehensive marketing automation strategy, resulting in a 25% increase in email open rates and a 15% uplift in conversion rates. She also spearheaded the development of a customer segmentation model, which enabled the company to personalize communication and improve customer retention by 18%.

Conclusion

Elisa McGraw is a driven and innovative Marketing Automation Specialist who excels at leveraging technology to drive digital growth and engagement. Her diverse experience, data-driven approach, and proven track record of success make her a valuable asset to any organization seeking to optimize its marketing operations and deliver exceptional customer experiences.