Elisa Piatt
Professional Summary
Professional Overview
Elisa Piatt is an experienced sales and marketing professional with a strong track record in the hospitality industry. As the Director of Sales Marketing at Country Inn & Suites by Radisson, she leverages her expertise to drive revenue growth and enhance the brand's visibility in the market.
Experience Summary
Current Role
As the Director of Sales Marketing at Country Inn & Suites by Radisson, Elisa is responsible for developing and implementing comprehensive sales and marketing strategies to promote the brand and attract new customers. She oversees a team of sales and marketing professionals, ensuring effective coordination and collaboration to achieve the company's growth objectives. Elisa's strategic insights and data-driven approach have led to significant improvements in the brand's market share and profitability.
Career Progression
Elisa Piatt has a diverse professional background, having held various sales and marketing roles in the hospitality industry. Prior to her current position, she served as the Regional Sales Manager at Hilton Hotels, where she successfully expanded the company's market presence and secured high-value corporate accounts. Elisa's ability to adapt to changing market conditions and her commitment to driving innovation have been instrumental in her career progression.
Academic Background
Elisa holds a Bachelor of Business Administration degree from the University of Florida, with a specialization in Marketing. During her time at the university, she was recognized for her academic excellence and served as the President of the university's chapter of the American Marketing Association.
Areas of Expertise
- Strategic sales and marketing planning
- Hotel revenue management and pricing optimization
- Customer relationship management (CRM) implementation
- Digital marketing and social media campaign management
- Team leadership and development
- Hotel operations and guest experience management
Professional Impact
Throughout her career, Elisa has demonstrated her ability to create and execute impactful sales and marketing initiatives. At Country Inn & Suites, she has spearheaded the development of a comprehensive digital marketing strategy, resulting in a 25% increase in website traffic and a 15% uplift in direct bookings. Elisa's strong industry relationships and her ability to foster collaborative partnerships have also enabled her to secure several high-profile corporate accounts, contributing to the brand's overall revenue growth.
Conclusion
Elisa Piatt's versatile expertise, combined with her passion for the hospitality industry, make her a valuable asset to Country Inn & Suites by Radisson. Her proven track record of driving sales and marketing success, along with her ability to lead and inspire her team, position her as a strategic leader poised to continue making a significant impact in the industry.