Professional Overview
Elisabeth Alaia is an accomplished business development executive with extensive experience in the consumer packaged goods industry. As the Director of Business Development at Mars, she leverages her strong strategic and analytical skills to drive revenue growth and market expansion for the company's portfolio of iconic brands.
Experience Summary
Current Role
In her current role as Director of Business Development at Mars, Elisabeth is responsible for identifying and capitalizing on new business opportunities to accelerate the company's expansion across North Europe. She leads cross-functional teams to develop and execute tailored growth strategies, forging strategic partnerships and spearheading innovative marketing campaigns that enhance brand visibility and consumer engagement.
Career Progression
Prior to her current position, Elisabeth held several leadership roles at Mars, progressing from Nordic Category Manager to Senior Portfolio & Media Lead North Europe and Supply Chain Director North Europe. She honed her expertise in areas such as demand planning, supply chain optimization, and strategic portfolio management, consistently delivering measurable improvements in operational efficiency and profitability.
Elisabeth's early career includes experience as a Supply Chain Management Consultant at Accenture and various roles at L'Oréal, where she gained valuable insights into the nuances of the fast-moving consumer goods sector.
Academic Background
Elisabeth holds a Master's degree in Supply Chain Risk Management from a leading European university, where her thesis research focused on developing innovative strategies to mitigate supply chain disruptions.
Areas of Expertise
- Business development and growth strategy
- Brand portfolio management and optimization
- Cross-functional team leadership and collaboration
- Supply chain management and demand planning
- Data-driven decision making and analytics
Professional Impact
During her tenure as Senior Portfolio & Media Lead North Europe, Elisabeth spearheaded the successful launch of a new product line that captured a 17% market share within the first year, exceeding initial targets by 23%. She also led a strategic review of the company's media mix, resulting in a 15% reduction in advertising costs while maintaining brand awareness and engagement.
Conclusion
With a proven track record of driving sustainable business growth and a deep understanding of the consumer goods landscape, Elisabeth Alaia is a dynamic and results-oriented professional poised to make a significant impact in her role as Director of Business Development at Mars.
